Our story starts off in a freezing cold A-Frame in Government Camp, OR with me and the two other OG ladies who thought up Lost Girls. We decided that we didn’t fit the traditional description of women in Govy (or in general), and that we’d have some fun by calling ourselves “Lost Girls.” The name stuck, and we ended up forming a tribe, a movement of people who are pushing for a new kind of action sports community and a new way to see women under the larger umbrella of modern culture.
Here’s a quote from the Manifesto that sums it up pretty well: “We are quirky, dirty, weird, funny, wild, adventurous, athletic, and we ain’t no basic bitches. We are the warrior class; we take our scrapes, breaks, and bruises as a badge of honor. In a world where some pay thousands of dollars for cosmetic surgery, we are proud of the scars.”
When it comes to women and action sports, it seems to me a bit of a paradox. On the one hand, action sports are about individuality and freedom. On the other hand, females are woefully under reported in media and there is still very much an “old boys network.” What are your thoughts?
It’s a really interesting contradiction that stems from upbringing and culture. Boys are told, “go for it!” and when they fall, “you’re ok. Get up and do it again.” Girls are told “be careful,” “don’t get hurt,” and we are often influenced to be perfectionists.
A bunch of people seem to be seeing what’s going on, and that’s so important to change anything. At first, I thought I was mistaken or crazy, but then others were raising the same questions. Why don’t you see women featured on many ski and snowboard websites? Why are a lot of women’s clothes, skis, and snowboards so unappealing to us? Why is there a huge discrepancy between numbers of men and women in the park? Why doesn’t anyone make ski boots that fit small feet?
Fairly recently, gender equality has become a topic of many conversations in our country and the world. People don’t believe something is possible until someone does it. We’ve been told that women are never going to get there. That our bodies aren’t strong enough, there’s no market, that it’s too dangerous, that there’s no way the same number of people will want to watch a woman’s edit as a man. That “she’s good, for a girl.”
I can say that I’m not so sure about that based on the response I’ve gotten. Apparently there’s even a big, burly skater dude who rocks one of our trucker hats on the regular. I look forward to the moment when the “old boys” become our fans.
Tell us about your latest endeavour with the ladies longboard team.
I see an opportunity to support athletes, and create content in the downhill longboarding/skating world. I hope that watching the ladies on our team will encourage others to get into it!
We recently got a handful of us together for a day and shot footy for our first edit at a few locations in Colorado. It included the girls rocketing down Ute Pass and our filmer skating right behind them with his dslr. I was shooting with the drone. It was a group effort, and so cool to have the guys out there helping us!
I personally am a beginner to longboarding, and I felt like I progressed so much in just one day. I’ve found this to be true when you get a group of stoked people together with different ability levels. I’m really looking forward to seeing how the edit turns out and filming more with these badass ladies!
In a world where so many females are photoshopped mercilessly, one of the things that struck me about Lost Girls is that you’re not afraid to get dirty, get bruises and the fact that you’re proud of the scars. How does this message into your media collective?
Body shaming and body image issues are so important to address. I think fake images give the impression that we’re not real people, or that our outer appearance is so important that what we look like isn’t good enough. I don’t want to live in a society where the ultimate accomplishment for a woman is to have clear skin or a gap between her thighs. I do want to live in a world where women aren’t afraid to create, explore, make things, and play.
I wanted to portray this attitude in our recent photo shoot for our 16/17 lookbook. So, I asked our team to become “models.” Instead of makeup, we put charcoal war paint on our faces. For part of the shoot, we skated around an alley in Denver.
I think there needs to be an example of media out there that’s not influenced by societal pressures to show skin to get noticed. We value respect over likes on instagram. I want to show women of all ages and walks of life that strength is beautiful.
What specific things can the network of event promoters, shops and media do to cultivate more women in action sports?
The network that comprises our industry could do so much more. Everyone could begin by caring, asking more questions, and making less assumptions. Event promoters could bring on more women employees or contract ladies to help them see what will and won’t hit the target for their audience.
Shops can begin by seeking out more and higher quality options for women that don’t have the pink tag price. I custom designed our Lost Girls hoodies partly because I couldn’t find what I wanted on an existing clothing rack. The idea is to feel warm, comfy, and bad ass in what you’re wearing.
Media holds the key to creating the consumer base for event promoters and shops. With more quality movies, edits, articles, publicity, and the right outlets, more of the world will see what we do. The more the world sees it, the more people will get stoked and want to join! Maybe the “old boys” haven’t realized that they’re relying almost solely on half of the population!
If suddenly $2 million fell into your lap, what would you do to promote The Lost Girls?
Oh man! I would go all out! Film equipment is extremely expensive, as well as travel, so that’s a no brainer. Sure, a RED camera and a helicopter would be awesome. An urban movie. Summer in Australia and winter in Japan.
We could set up a scholarship fund to get women filmers, photographers, and graphic designers the equipment they need. We could have contests and awards for athletes.
A TV documentary series about women going on adventures around the world, doing and teaching action sports, and helping the communities they visit. A good friend of mine and I have an idea in the works to do a long distance skate trip all the way across Cambodia. Being able to just go do it without trying to raise funds would be great.
Or what about a whole line of custom clothing with featured art from talented ladies? The possibilities are endless, and the current struggle is real. But even if I have to work full time as a busser to make Lost Girls successful, that’s what I’ll do. Ultimately, it’s not about the money because it gives life greater purpose.
Any final thoughts you’d like to add? Plans for the future?
I’m blown away by the amount of support we’ve had, and the amazing people who often work for nothing to make Lost Girls possible. With the new longboard team, and plenty of plans for skiing and snowboarding this winter season, I think this is going to be our best year yet.
I’m currently teaming up with artists to work on the 16/17 line. We’re going to have several runs of limited edition hoodies, and I’m also working on hats, pins, patches, long sleeve shirts, and more! Our kickoff party for the season is happening in November, and we’ll have more info on our website and social media soon.
Farther into the future, I see us creating a network of women all over the world who are getting together at their home mountains, beaches, or skate parks and progressing the sport. I also see us becoming a media outlet that utilizes retail sales to generate high quality content.
The most important thing, though, is to shred together and have fun, always.