I’ve known EG Fratantaro for close to 20 years. He was one of the founding folks at Sector 9. A while back he opened up Hand Plant in Laguna Beach. This kicks off a new feature here on our website.
What makes Laguna Beach so special in your eyes?
Laguna has strong roots in surfing and skateboarding along with its deep ties in art. Laguna Beach has always had a different feeling from the rest of Orange County. Its beautiful hills, incredible beaches and community vibe make it one of the best places to live on earth. We have nice hills to skate but no park yet, nut we are going too change that.
What were some of the reasons for you starting up a shop? Handplant was founded out of a need to have a truly hardcore skate shop here in Laguna Beach. There was nothing like it, still isn’t, and we wanted a shop that had a boutique feeling without being to fruity.
You were one of the pioneers of marketing and promoting longboards. What are some of your favorite memories of the times when most shops said NO, we won’t carry longboards.
Oh man there are so many of those stories. We literally paved the way and it wasn’t easy. Still to this day the hard core skate crew are still questioning it. But if you have the right product and family of friends to back it then you can make it happen.
If you ran the world, what are one or two things you would do in skateboarding to change things.
Shit I’ve been skateboarding for over 35 years now and I’ve watched it change and changed it as well. So as far as change, we’ll we did that when I worked at Sector 9. Only other change I would really want is for the companies to stay true, don’t sell out, it’s a lifestyle so deal with it or kick rocks. Oh and take it out of the Olympics, that’s shits whack!