Chances are you’ve never heard of David Greenidge but if you live in Canada and you skateboard, you’ve been affected his work. David got his start in the skate business working as rep for Vans here in Canada. In 1985, David set up S & J Sales with his two sons – Steven and Jason.  Over three decades of work in action sports produces an incredible amount of stories. S & J Sales worked with dozens of companies. They were the first distributors to carry Sector 9 and Loaded in Canada.  S & J sponsored hundreds of events and helped grow the diverse skate scene here in Canada. Many people in action sports got their start at S & J Sales. I am one these people. While I didn’t work for the company, they were gracious enough to let me into their warehouse to search for an elusive “fibreflex type skateboard” back in 1996. I wound up purchasing a Sector 9 along with a copy of Big Brother. That Sector 9 deck propelled me so deep into skateboarding, I am still dealing with it! Eighteen months later, I began working on the book “The Concrete Wave.” Eventually, S & J Sales would distribute International Longboarder and then Concrete Wave  – the magazine. This support was so incredibly valuable and it was also very enjoyable seeing the S & J gang every two months. David was always interested in what I had seen down in California. Our conversations ran from skateboarding to politics to the politics found within skateboarding. I think the best word to describe David Greenidge would be gregarious. He was full of energy and was never bashful about giving you his thoughts on any subject. Yesterday evening, friends and family gathered to remember David and today is the funeral. I was fortunate to be there yesterday and had a chance to see both Steven and Jason. As I conveyed Steven, for me, it all began with a board I picked up at S & J. David left a huge mark on skateboarding. On behalf of skaters everywhere, I extend my sincere condolences to the entire Greenidge family.