BEHOLD THE MIGHTY THRASHER T- SHIRT!By now you have probably seen this on a t shirt. It’s from fast fashion behemoth H & M.Here’s the story behind it.What is astounding is H & M’s response to Thrasher’s request to cease and desist. No wonder people detest lawyers. Just read that last paragraph once again. “While both words start with the letter “T”….” Talk about a stretch.So what is this story about? Here’s what this Tippin logo is NOT.This logo is not about a tribute to Thrasher. A tribute to Thrasher would have meant acknowledging the 36 years this logo has been around. Lawyers from H & M would have contacted the lawyers of Thrasher and they would have figured out a deal…or not. My sense is that Thrasher would not have agreed to a tribute to their logo from H & M.Note: Tribute bands are something else entirely. While I am not one to judge a book by its cover, I’d say neither of these tribute bands would be mistaken for the real thing. This is not a story about an homage to Thrasher.Homage is respect paid to a person or idea. The word comes from feudal times. Suffice to say, I don’t see any respect being paid to Thrasher.So if it’s not a tribute or an homage what exactly would you call what H & M has done? Perhaps the best way to answer this is to highlight a comment from Thrasher’s Instagram account.While I can’t verify sladerobinson, it does seem rather telling that there is a pattern here. And here.So, for what I can tell, H & M borrows, in the heaviest of ways, other people’s ideas and images. To put it another way, the pattern is ripping off other people’s images and ideas. It’s not like this doesn’t happen all the time – it does. Check out logothief. But there is something truly egregious about ripping off Thrasher that just makes my blood boil. I’ve looked at that logo longer than I’ve known my wife! If you’re as pissed off as I am, why not contact H & M and tell them?