I received an email from a skater’s mom the other day. Here’s a snippet of what she wrote:

 

Hi Michael

 

Love this magazine and website! My son Drew is totally into tech and downhill….buddies with sergio yuppie…..you all are a very “colorful” tribe…love it! Wondering if i can add his photo to your online album?

 

Thanks

Dana

 

Well Dana, in my 20 years publishing on the web, this is the first time I’ve ever received an email like this. In honor of this groundbreaking email, your digital wish is my command:

 

Behold! The photo of your son, Drew.

As we all know, there are literally unlimited pixels on the web. I can generate hundreds of thousands of words and images and it won’t cost me much…except time. I’ve often said that the web can create more content on skateboarding in one hour than I can publish in a lifetime. This abundance (and ability) to create so much content is both fantastic and overwhelming.

 

I’ve been involved with skateboarding websites since 1996. You can see my original Skategeezer Homepage here. I think it’s hilarious that a ridiculously basic (and frankly crappy) website led me on a journey into the world of book publishing, TV, film and other media. I cannot stress enough the butterfly effect. My $5 month investment keeps paying dividends. But then again, I never stopped skating and never lost the fire for spreading the stoke.

 

Many are trying to figure out what kind of effect digital technology is having on the skate world. Can you trust online reviews? How is online retailing affecting the indy skate shops? Sometimes I wonder that by the time you’ve made the skate video and posted it to YouTube or facebooked, instagramed, twittered and snapchatted if there is any time left to actually ride.

 

And yet, here’s our CW website featuring a pretty cool shot of Drew enjoying the ride. We might wind up with a few thousand folks viewing this image and I am sure it will stoke him out. And at the end of the day, isn’t that what’s important.

 

So here’s to you Drew and to your family who support your efforts. Keep skating and have fun!