Seven years ago if you asked me what was celebrated on September 21st I would have given you a blank stare and the following answer: “How the hell do I know what happens on September 21st? – I can barely remember what I had for breakfast yesterday!” So what is happening tomorrow? Well, read on and I’ll give you the scoop. A great many things have changed since 2010 but looking back through that year, Concrete Wave was doing things that NO other skate magazine would touch. Here’s a sample: Here’s another example – do any of these folks look familiar? Damn you guys look so YOUNG!The fact is the IDEA of DOCUMENTING skateboarding from different perspectives is what makes it such a phenomenal sport/pastime/lifestyle or whatever noun you want to put in there. Before International Longboarder/Concrete Wave, pretty much all skateboard magazines in North America ignored much of what was happening in skateboarding during the mid to late 90’s. The exception of course is Juice Magazine who have done an incredible job blazing their own independent path for 75 freakin’ issues. Seven years ago, if someone were to tell you that Donald Trump was going to be giving a speech to UN as President of the USA, you’d probably think they were out of their mind. Seven years ago, I predicted a great many things within skateboarding. Here’s just one: In case you can’t read that…here’s the most significant part: A lot of folks thought I was out of my mind – but the time from 2010 to 2013 was clearly the “golden age” with demand far outstripping supply. Now, as the industry wonders about demand, participants, contests, media and the latest Facebook shenanigans, I am here to tell you that Concrete Wave is about to change ONCE AGAIN. Things change within skateboarding – that’s in its DNA. But sometimes you get so bogged down you can’t see the forest through the trees. I’d be the first to admit, there are times when I get bogged down as a publisher of CW. But after some serious soul searching, I can tell you, I am on a very different path than I was one year ago – and it feels great. I got my skate mojo back and I fully intend to utilize it. As a magazine, we’ve pivoted a few times. That’s what happens when you buy ink by the gallon and pixels by the terabyte. But one thing I’ve never waivered from: I promote the joy of skateboarding through all kinds of media – not just print. We did videos (CW TV) 17 years ago and we did DVD’s way before YouTube. And for the record, this site still stands – and it just celebrated 21 years on the web! We’re about to unleash some pretty cool things in the next few weeks. My mind has been restless to determine a path for the future. Oddly enough the answers were right there in front of me. A lot of folks will tell you it’s all about going with the flow. For me , it’s all about FLOW state. That’s what skateboarding gives me – I enter flow state. Not sure exactly what that is? Click on the link above! So, to bring this full circle, let me break it down like this: 1. The world is going through quite a bit of trauma/drama/issues right now (just like some parts of skateboarding) 2. Within the world of politics , extreme right and extreme right are severely testing the MODERATE middle. Extreme left and right just creates a circle of mistrust, instability and chaos(skateboarders know how to turn both LEFT and RIGHT in order to move forward) 3. The future is unwritten – Joe Strummer(so what are you going to do about it?) Seven years ago I did not know that September 21st is the International Day of Peace. If you dream of peace in this world, you can do several things: 1. you can skate for peace (or longboard for peace)2. you can roll for peace (thank you to all who did just that on September 16th) to celebrate the 21st3. you can have a role IN peace. The third one is tricky. Our actions define who we are. If you want to roll for peace, that’s awesome Kudos to you. If you want a role IN peace, that is a little more complex because you might face some headwinds from those who don’t quite get what you’re up to. In truth, five years ago, a few people thought that Longboarding for Peace was weird. They thought “search spark stoke” was kinda lame. Have a peek at an online at interview from Wheelbase Mag with James Kelly: Note: I have the greatest admiration for the work that Marcus has done with Wheelbase and I am glad he asked James about his thoughts on winning “Speedboarder of the Year.” But fast forward four years and James Kelly (along with Liam Morgan) has a 12 page story in Skate Slate. Have a look at Jon Huey’s final question: Like James, I view my role in peace as an integral part of who I am as a skater. I am mixing skateboarding with my desire to foster peace, balance and justice. Have a peek at the past five years worth of our work: I am proud of the work that James is doing. I am also very proud of Valerian Kechichian of the Longboard Girls Crew who is also doing great things for skateboarding AND peace! Here is Valeria in her own words:
Through all these years we’ve received thousand of emails of women and men around the world telling us how they started skating after seeing one of our photos or videos and how their lives have changed thanks to longboarding. How empowered they now feel. And even though not everyone became an avid rider, this feeling stuck in them and affected their lives in the most positive way. THAT feeling is exactly what we want to bring to people who need it the most. Work on how we feel about our Selves and hopefully help see more of the magic inside us. We’ve been empowering people through longboarding all these years. Now we want to take it to the next level.
Us humans have basic external needs like food and shelter and we have others just as important: Love, Self-esteem, respect, education, support… We want to work on these aspects and if possible, bring them to people in need.
So how are we doing this? We’re creating new social projects all around the world and we’re also partnering-up with existing ones actively supporting their initiatives through financial and material support, media coverage, creating mutual actions and directing our audience through personal involvement and/or donations.
What does this mean? It means watch how skaters worldwide find their role in peace. Watch how Concrete Wave changes over the next few weeks. Watch how we completely pivot and create something vastly different. And watch as others in the skate community define and act on their role in peace. Tomorrow is the International Day of Peace. Now that you know this, what will be YOUR roll/role? Twenty years ago, my pathway to publishing was through the act of skateboarding. Five years ago, my pathway to peace was through the creation of Longboarding for Peace. One month ago, I created Roll for Peace. I am about to combine all three elements and you’re invited on my journey. Yours in peace, balance and justice,Michael Brooke Yoni Ettinger helps a student at the Shuafat Refugee Camp in East Jerusalem. Ps – High fives and positive vibes