Five years ago AXS Longboard Retailer Magazine did a story on Facebook. I was puzzled by the power of social media and was quite taken with a book that laid things out in a vastly different perspective (more on that in a minute). You can read it here. Most of you have probably never even HEARD of this magazine, but it was my way of trying to bring another perspective to the market. It was a business to business publication. I think the piece still stands up but right now, I want to focus my thoughts on how Facebook is affecting folks who actually skate. Before I launch into this, I wanted to let you know about a book that I felt was probably way ahead of its time…or absolutely no where near its time. The book is called, wait for it, This book is 5 years old. It will either delight you or drive you crazy. I am not going to get into the nitty gritty details of some of the insanely passionate arguments that rage daily on FB. I am not going to blast those who spend hours defending their point of view or chastising their fellow skaters. The latest post to cause an explosion of heated debate concerns a video that features a skater destroying a helmet – both with a baseball bat and by actually jumping on it. Adding to this, the rider in the video skates down a hill without a helmet. WARNING: I am not going to get into a debate over helmets right now. Concrete Wave publishes photos with people wearing helmets and NOT wearing helmets. We will NEVER turn away a photo if a rider has a helmet on. I will save the helmet debate for another column. What I am most interested in is this: Is Facebook actually killing the stoke of skaters more than it is adding to their stoke? This is a very hard question to answer, but I sense that it’s not limited to longboarding. Have a peek at this column.I am not suggesting that you cut Facebook at of your life. I am merely suggesting that you start to personally examine whether or not Facebook stokes you out as a skater more than it depresses you. If you find yourself not really feeling stoked, then I believe it is time to critically examine why this is happening. I will admit this is something that has happened and continues to happen in my own life. I love Facebook and I hate Facebook. I know that Facebook has been a crucial way for many skate brands to grow their business. I also know that the skate business is cyclical and right now, the feelings of pure stoke often get drowned out by the drama. Don’t get me wrong, drama, debate and skateboarding have been woven together since Dogtown and Down South battled in the pages of SkateBoarder and beyond. The difference now of course is that it is 24-7 drama and debate, should you wish. And that really is the key. It’s what YOU wish. If you find that the most recent Facebook debate is not warming the cockles of your heart, perhaps it’s time for a temporary detox? Here’s a challenge to anyone reading this column: can you go 12 hours without posting anything on Facebook? Can you go 24? But beyond this, if Facebook destokes you and yet you continue to spend hours on it, could going for a skate solve the problem?