I was turning three years old in 1967 during the Summer Love. They tell me it was a great experience. They also say if you remember the 1960’s you weren’t really there. The Summer of Love brought us The Beatles “Sgt Pepper” Hippies and Hunter S. Thompson. And in case you wondered, skateboarding was absolutely dead.

  If 1967 was about peace and love, 1968 would usher in a year of hatred and violence. In Chicago, cops beat anti-war protestors mercilessly.  Race riots erupted after the assassination of Martin Luther King.  In Vietnam the war raged on and the My Lai massacre took out hundreds of civilians. Bobby Kennedy was also assassinated. I could go on and on, but you get the picture. Skateboarding was also dead in 1968. The good news is that Tony Hawk was born in May of that year!

 

Tony Hawk as a pre-teen It would take almost 5 years for things to start percolating with skateboarding.  If truth be told, things didn’t really start exploding world-wide until 1974/75.

Fast-forward and we have just celebrated the 50th anniversary of The Summer of Love. Not sure how else to say this, but it’s pretty crazy out there. Check out these headlines from yesterday and today. If it’s not neo-Nazi’s it’s freaking North Korea. And oh yeah, it’s pretty challenging these days to run a skateboard company. Did you know there are over 2,000 skateparks in the USA and yet we have the same amount of skaters as we did in 1988. And what about the Olympics? How are small companies going to compete? And what the heck is up with longboarding?  It turns out that when the going get’s tough…Time to watch John Belushi from “Animal House.” I think this scene pretty much encapsulates where things are at. The only way forward through some of the turbulence we are faced with in our industry is through collaboration and some truly inspiring approaches. Collectively, the skate industry is made up some of the most intriguing and creative folks you’d ever want to work with. My decision is to vote with my time and ensure that the next 20 years are spent building hives of high fives and positive vibes. Stand by readers, advertisers and former advertisers, Concrete Wave has got its mojo back and as the late great Tom Petty said:  By the way, just in case you wondered about what I feel about Richard Spencer: