For most young skaters, the idea of a skateboard magazine including music, surfing, snowboarding and BMX doesn’t seem like the craziest idea. But in 1980, readers of SkateBoarder Mag opened up the July issue to see this message inside: The cover gave a hint of the new direction…July 1990 – and luge is on the cover! At the time, the skate industry was going through convulsions. Things had changed and the mania that people once had for skateboarding had subsided. There were a lot of companies, lots of product and very little interest. A perfect recipe for disaster. Have a look at what they were trying to do. The Glendora Mountain Road Race gave readers a sense of what was happening in downhill. The racers were doing illegal things – just like their pool crashing counterparts. But the addition of BMX was a curveball that many skaters probably really weren’t interesting in catching. Then again, I’m just speculating here. I dug BMX but not enough to ride or purchase one.As for soft boogie boards – sure there’s a connection but for most land-locked subscribers like myself, it was only a dream.For those of you interested, back in 2002, I interviewed Dave Dash, the publisher of SkateBoarder and got his take on things.