Red Rum is based in San Diego, California and was founded by a man who goes by the name of Jerm. He’s got some great perspective on the skate industry. Jerm, why did you start Red Rum Skates?I started Red Rum Skates as an outlet to my art to bring back the old days of doing my own art on blank skateboard decks that I did as a kid . My wife used to do the same as a kid so I had come up with the name as a nod to The Shining and my love of Horror and did a few decks. Then after starting to paint on all surfaces I could find, My wife, Vee says “why dont you just paint skateboard decks instead?” That’s when the idea really came into reality.  Jerm’s shirt says it all. I had came up with the concept in 2007 and did just a few until I got real serious a few years later. We had researched enough to be confident in a quality product. We started promoting on social sites in 2012. With over 600 hand painted decks later and a sister company Witch Boards, we are starting to get serious. I see 2018 as the year to break the stigma and division in skateboarding. What is your take on the skate industry?The industry needs the people, but the people don’t need the industry’s politics. I see skateboarding becoming what it has always been: the most fun anyone young or old can have for an affordable investment. Jerm charges the mini-ramp in his backyard. As the money goes to the “professional riders” for their overseas trips and over priced products, the DIY community, smaller family/skater owned companies and the purists will strive even harder to protect a lifestyle that is enjoyed by people worldwide. It has come a long way since I started riding in 1971 and I find it quite repulsive the way that much of the industry is divided. What are your thoughts on the Olympics?I believe that there is plenty of room for the Olympics and corporate skateboarding, but for the rest of us, we need to take it back and we will.  Skateboarding doesn’t discriminate. Thats a human behavior and it can be changed, so get your spouse, kids, neighbors, parents and grandparents and get some skateboards and go skate! It doesn’t matter what shape, size or brand, just skate. More skate, less hate . that I see is the future.  What’s the best and worst thing about running an independent skate company?I’d say best thing about owning an independent company is the artistic expression. Your vision, your art, your passion, that being said – “How much money do I want to throw down on a dream that is going against big money and an industry that regulates itself and doesn’t take kindly to new innovations or dreamers?” The thing is, in my opinion, skateboarding started with gals and guys cruising around and surfing the asphalt and concrete waves of neighborhoods and schools, shopping malls and parks. There is the natural progression of refining the toys we ride and innovators produce and manufacture and become iconic. The pioneers get stuck in the balance of preserving their brand and their investment and lose contact with the spirit that created their brand. The consumer will follow what is prominent in the media of what is best and human behavior lead us to follow the fastest and easiest path which in turn is the very wall that separates the smaller company from the community that they are so passionate about. When a small company is spending their last dollar on quality rather than mass production, their interest as well as investment becomes a hinderance. I am obsessed with skateboarding and if I wanted to be rich , I’d still ride skateboards but I would NEVER sell out and abuse the lifestyle I have chosen to create and share my art with.  I think think the difference between a smaller company and the bigger companies differs between each company but when your passion becomes your main source of income, you have to walk that line very carefully. Some pretty unique shapes from Witch Boards. In which direction would you like to see skateboarding go?I’d like to see skateboarding get back in the hands of the people that can see past the money, politics and get rich opportunity and lets as a community embrace the culture as a whole and make it family friendly. I grew up when you were literally chased down and beat up for riding a skateboard and punk rock met that mentality and frustration and I used skateboarding as an extension to my art and lifestyle choices.  It would be great that we as a community can stand up against the hate and embrace the future instead of repeating the past. We can roll up to anyone in the world on a wooden piece of wood with urethane wheels and hardware to hold it together. Without any words needed, we can have something in common and can enjoy a smile together. It shouldn’t matter what size deck you have or what brand , etc etc etc…. as long as you ride a skateboard, I have something in common with you and its time we all embrace the good and set aside the hate . More skate , Less hate. just skate !