Skateboarding and socks. Ever since Stance hit, it’s been a skate sock world.
So, here are two stories on skateboarding and socks.
Pride Socks, an apparel brand empowering individuals to take pride in who they are, has teamed up with the youngest pro skateboarder, Sky Brown, to release a limited edition sock. Part of the proceeds of the sock go to help kids in Cambodia. We had a chance to interview Sky and find out what the deal was.
Sky – what originally brought you to Cambodia?
It’s a big dream of mine to use my skateboarding to help children in poor or tough places. Cambodia is one of the poorest countries in the world. So the chance to go there and to play, and skate with the kids over there was really special.
What does skateboarding mean to you?
My Skateboard has always been a way for me to express myself I like singing but I’m not very good but skateboarding is a dance for me also it’s is my favorite Toy, I love it. I think people sometimes forget this is one of the funnest toys in the world. And it’s taught me a lot. I can be anywhere and have a good time if I have my Skateboard, that’s why I think it’s really awesome to let young people try this.
The video is very sweet…what are some of your favorite memories of creating it?
Playing in the Sock factory, we had too much fun. The whole journey has been super special and super real, it feels like we can do something amazing. Playing and hanging out with Rachel was super awesome especially because we have a mission. A mission to save the world.
What do you say to people (especially kids) who feel they can’t make a difference?
You can always make a difference, and any difference however small you think it is, is worth it because lots of smalls make something big.
What has been the best part of working with Pride Socks?
Pride socks is just a small company but Rachel the CEO has put so much into this it’s amazing and selfless. I couldn’t be more proud than to call Rachel my friend. She’s my best friend.
SOCK STORY PART #2
MERGE4 is pleased to announce the addition of Spidey De Montrond to its growing stable of artist-athlete collaborators.
Rick De Montrond – better know as “Spidey” – started out as a sponsored amateur skateboarder and turned pro at The Capitola Street Style contest in 1985. He’s been a contributing writer for Thrasher Magazine and Freestylin BMX; Spidey studied music formally; while he was in college he was signed to Capitol Records to a record deal as a singer/songwriter.
Spidey has always been fashion-forward – leaning toward eccentric preferences in everything he does from head to toe: “I am a sucker for a good looking sock. I LOVE SOCKS!!”
MERGE4 founder Cindi Ferreira Busenhart loves that Spidey loves socks: “Spidey cares about the planet and wanted something that was a soft eco yarn. Luckily we were already developing the Bamboo Blend which is 80% mechanical bamboo.”