To All those Who Attended Agenda (original post Jan 5th)

To All those Who Attended Agenda (original post Jan 5th)

Hi there,
This post is being written on the morning of what was to have been the final day of Agenda. But sometimes things don’t always work out. A lot of people who booked space at Agenda booked it because there were three days originally. But, that plan was cancelled and vendors were told there would be no refunds or discounts based on skipping out on that last day.
Just a quick update…If you have come to this link via my friend Jeff Harbrough, we welcome you. Perhaps this is your first time at the CW site. Feel free to poke around.
I am not sure where your head is at with Agenda. Maybe you had a great show. But a lot of folks I talked to did not find it a positive experience. It is definitely time for something new within skateboarding. I was there 22 years ago screaming to everyone that it was about to change. It’s about to change again
Cancelling the third day might have been the correct decision financially, but it wasn’t a kind decision. In a time of so many independent brands and retailers having so many challenges, every marketing dollar counts. Let’s say this was a two million dollar hit for Agenda. This amount, while significant, is not a huge number compared to the revenues of Agendas corporate owners.
A few million keeps dozens of small companies a float for quite some time.
How many fucking times do I have to keep repeating it:
When it comes to surf/skate/snow business, not everything that counts can be counted and not everything that can be counted, counts.
Money is important. Making a profit is important. But the bottom line isn’t always the bottom line. You have to reinvest in the roots while cultivating the crop.
You can ask my friend Corpo Man about the nuances of this business transaction. If you don’t know who Corpo Man is, just ask Tal over at Sector 9. He’s the last soldier left.
I could go on and on…but I won’t. Suffice to say if you regulate a show to the point where some of the hard goods folks have to fight to get into a show it’s a recipe for disaster. Some skate companies I know found themselves not CORE ENOUGH to get into a high priced show. I sense skateboarding will have the last laugh…it always does.
Time for a NEW Agenda?
More like time for a new AGE, but I won’t make you sign an NDA!
See you at Shred Expo and ISPO or the next skate session.
Post script – we’ve got a contest running…email me at mbrooke@interlog.com
We are giving away Vol. #1 No. #1
NOTE: this contest is only open to 150 people!


Source: CW from MyStyle

Happy New Year

Happy New Year

Today is a day of new beginnings. For me it is both a new year and a time to reflect. The past year has been rather turbulent for many in the skate industry (myself included). And yet, it has also been a tremendous year for many as well (myself included).
I wanted to take a moment to highlight ONCE AGAIN that Concrete Wave is there to take you back and move you forward. We are in transition from a magazine to something else. I am confident that the power of community and connection will benefit everyone. The magazine will continue, but it is morphing and changing with the times, just like the independent skate shop.
Our philosophy of inclusion and reflection stems from our belief that you can learn from the past. For the past 6 decades, skateboarding has gone in and out of fashion. Despite these waves of interest and disinterest, it has always attracted creative people willing to add their take and move the needle forward.
One of these people is Mike Moore. A gifted artist, Mike was the very first person I collaborated with on the web. He came up with the original Skategeezer Homepage Logo. That was 23 years ago.

And in that same spirit, I would like to point your attention to something called Gentleman’s Agreementfrom one of the world’s first skateboarding websites

The ideas, debates and concerns featured in this piece still resonate almost a quarter century later. To those who wonder what happens next, look to what happened. A year AFTER this meeting, the Extreme Games hit, and skateboarding rebounded something fierce. May I remind everyone involved that the Olympics are two years away and for the first time, they will feature skateboarding.
Read it and don’t weep – because the future is just around the corner. Happy new year to you all.

INTRODUCTION
This meeting took place in Poway, California on the trade show weekend in San Diego Saturday 29th Jan 1994. It was prompted by a discussion about the increasing sales of blank boards and blanks wheels. A group of us met to consider the long term effects on skateboarding and the health of the skateboarding industry.
Attendance was limited to a handful of people for one simple reason- nobody was sure how this first meeting would unfold. Would it be a big yelling and finger pointing session, or would some serious discussion take place?
As it turned out after a few minutes at the beginning things calmed down and the items covered in this report were discussed.Let’s stress again; it was not an intentional move to restrict this meeting, or exclude any parties. It was just a starting point of what we hope will be more Cooperation between companies to help the sport grow and tackle some of the problems that are keeping skateboarding from moving forward.
The Problem
In 1980 there were 175 pros at the Gold Cup series. Six months later there were only 15 left. Think back to the early eighties and remember how small skating can get. Our whole aim is to avoid that happening again.Everyone present at the meeting supports pro skateboarding. Many have been professional skateboarders themselves. But the relationships between pro skateboarding and their companies is supposed to be a 2 way street, and in today’s industry environment things have gone astray. We have gone from the Mid eighties when everything was so strict as in having to do well in am contests to turn pro, having to wear this shirt at a contest, having to go on tour etc etc to today when being a professional skateboarder you don’t have to travel, enter contests, do demos, take photos wear company or ride company products. We have to find the happy medium. Something has to change for everyone to succeed. There is presently an abundance of pro’s and models, but not enough buyers.The way the industry is going looks bleak and things could get a lot worse before they get any better. If the blank war progresses any further we could find the industry regressing back to a handful of pro’s. The intention of this meeting was to avoid such a collapse.
Present at this meeting in alphabetical order: Chris Carter- Alien Workshop, Bob Denike- NHS, Steve Douglas- Giant/411, Jeff Klindt- Deluxe/Real, Steve Rocco- W.I./Big Brother, Paul Schmitt- PS Stix/Giant, Todd Swank- Foundation, Mike Ternasky- Plan B, Jim Thiebaud- Deluxe/Real.Notes on the ProceedingsPlease read the items which follow.
All the people listed made a gentleman’s agreement to keep to these points. We hope that other company owners who read this will support what we are trying to do. Many conclusions can be drawn from these notes, and if you need more clarification, please call someone who was there. Don’t just read between the lines. We’d all be pleased to discuss this with anyone.
Overall it was a very positive meeting.
1) The need to rebuild Confidence
The overall theme of the meeting was to strive toward more stability in the industry. More Consistency among companies, riders, teams and products will help rebuild confidence among distributors and retailers.
2) The state of the Industry
Everyone present agreed (to varying degrees) that the industry was shaky and that we had a lot to blame on ourselves for creating some of these problems. It has gotten to the point where sales are weak and the companies have less money to use for promotion and in turn less money to take care of the riders.
ACTION: We need to cooperate together to turn this trend around and head back in a positive direction.
3) Skateboarding doesn’t seem like fun anymore
Media and companies tend to concentrate on the negative side of skateboarding. At present skateboarding is not fun: Videos portray the impossible, product is not designed for fun- this all targets the hardcore market, and is not accessible to the “fun only” skater or the new skater.
ACTION: We as an industry, must concentrate on a more positive future. We have narrowed down skateboarding to a very small market. Bring the fun back and get the negative out. Target beyond the hardcore market: new buyers, cruisers, recreational skaters. New kids who are not aware of all this vibing crap. We want the media to show more variety of types of skating out there. The companies will promote more accessible skating and more positive images, produce products that are more fun to ride. We need to make a wider board, bigger softer wheels etc as well as the hardcore products. Tours, demo contests have to portray skateboarding in a better light. Emphasize consistency, positive attitudes, company support and promotion of the sport. Don’t send out riders who do not agree with this, otherwise we risk doing more harm than good.
4) Blank Boards
We have been promoting sales of blank boards by allowing our riders to ride them. It was agreed that companies will only hand out with graphics or logos. We will encourage the media not to show boards without graphics and photographers will not shoot photos of team riders unless they are supporting their sponsor by riding a board with company graphics and wearing company T’s, hats etc. No more blank boards, blank T’s, Gap jeans etc etc. As one distributor said, “How can we sell the products if the pro’s don’t ride them?”.
ACTION: This will require a process of education. We need to demonstrate to the riders how supporting their companies will help the companies support the riders. The riders who help their companies in this way are the ones who should benefit themselves through increased sales, trips to contests, tours, etc.If this takes place we hope to see increased sales, increased payment to riders and more funds to promote skateboarding. Blank products only supports an industry which is doing nothing for skateboarding’s future.
ACTION: Everyone agreed to talk to the vendors and suppliers who are selling the blank products. In the long term, sales of blank product will destroy the market by eliminating the funds available for promotion. It’s a case of a small short term profit versus the long term health of the Industry. We will also put more logo boards on the market and stabilize product changes to re-establish the strong company identification that has been lost through blank board sales.
5) The new Graphic problem
Slowing down graphic changes was discussed briefly. It was accepted that this was killing deck sales. A distributor will only take 10 of a board, a shop will only take one, both then expect a new graphic next time. Reducing the rate of change across the whole industry was brought up but no final solution was agreed. Some in the room said that they have been slowing down already or are about to do so, others said that it was impossible to slow now.
ACTION: We all agreed it was a serious situation which needs further discussion.
6) Rider Guarantees
It was agreed that rider’s deck guarantees no longer reflected the reality of the size of the market.
ACTION: $500-1000 (for 1994) is more realistic for new pro’s or under fresh agreements and when a pro moves to a new company $2 per deck was fine. (If a company has an existing agreement with a pro at $2000 for example, obviously it is up to that company to keep that agreement.)
7) Team Jumping
We need to protect the retailers, distributors and manufactures, and to stabilize the market by reducing the harm caused by team jumping.
ACTION: If a rider leaves a company, the most that anyone can expect from a new company is $1000 a month. Also communication will take place between the 2 companies and the old company will have 90 days to clear the rider’s inventory. During this period the new company can pay the rider but they can’t release a model for him. The media will take an active role in not covering the team jumping, riders quitting or other info that will make inventory on a shelf or company or distributor warehouse obsolete.
8) Too many Identical Models
There are too many pro models available on the market. Distributors and shops dare not order every different one in quantity.
ACTION: Don’t turn riders pro so easily. It means nothing to be a pro today and the credibility and status of the pros suffer as a result. Have a rider know what is expected of him and what he can expect in return. Make sure they appreciate that is a two way deal. This is not a new concept, think what sponsorship and being professional means. If the two way deal isn’t working out, companies should discuss the problem with the riders, but if it doesn’t work, they should let them go.
9) New Companies
We discussed how easy it is to enter the skateboard Industry. That it shouldn’t be a problem if someone wants to start a company. But when a company is started to destroy another company, or make the stock on everyone’s floor obsolete, it only contributes to the instability of the industry and erodes customer confidence in buying product.
ACTION: We should stop shooting ourselves in the foot by helping a company get set up and running, especially companies who are coming in for a quick buck, or do not support the industry and magazines, or do not have long term plans.
Conclusion
This is a recap of what was discussed; it is no way complete, but it covers the main points. Another meeting is loosely planned for the beginning of May which other will be invited to. This was a positive move toward a more unified and stable industry. So far all the points that were discussed have been put into action, and the “we can trust these guys” thinking has been shown to be an unnecessary fear. Some remarkable cooperation has already taken place among people you would not have expected it from.
Other Ideas and Topics discussed
Skateboarding Promo Video- Maybe by Stacy Peralta. A video aimed at the general market, suitable for sale in every video store in the world. NOT made for the hardcore market. Showing skateboarding as a positive and fun thing to do. ESPN “Max Out” is interested in footage if you have anything to send in to her. Her is her name and number: Karin Jacoby 212-586-6104.
Drug Abuse and Paying Ams
Make Skateboarding more accessible to potential skaters- Right now the general public can’t understand skating. It’s too technical and too inconsistent. Name another sport in which the pro’s are so inconsistent. Everyone must have heard non-skaters at pro contests ask when the pro’s skate. We must make them go “Wow! Look at that” if we want them to get their attention.
Right now skating does not look fun. The kid could quite possibly pass by the skateshop and go buy a mountain bike or a basketball instead.We must encourage some changes. Modern street skating is rad but we must add to it. Just think if we could have the street scene of today PLUS the mini ramp scene from 89 PLUS the vert scene from 86 PLUS the street scene from 85 PLUS the freestyle scene of 81 PLUS the pools and park scene from the 70’s etc etc .
With skateboarding ten times a big, pros could earn ten times as much money and companies make money. If we want those days back we need to open our minds and not limit skateboarding. That’s what skateboarding was all about when we started. There were no rules, it just mattered that you were doing it and having fun.


Source: CW from MyStyle

Dan MacFarlane’s Latest Video

Dan MacFarlane’s Latest Video

I’ve known Dan MacFarlane for a number of years and frankly, he’s one of the most gifted skaters I’ve ever encountered.
Besides having an incredible style and creativity, Dan’s “gift” to skateboarding is his extra-ordinary ability to teach others how to skate. His instructional videos have been seen by hundreds of thousands of skaters and have had a tremendous impact.
Using video to teach skaters is a powerful way to engage people.

Behold, Dan’s latest masterpiece.
Source: CW from MyStyle

Roots vs the Future

Roots vs the Future

We are on official holidays starting today and coming soon you will encounter a whole new website. Meanwhile, I wanted to give you an update on things. I have just returned from the United Kingdom. It was an epic trip. More on that later.

Oddballs – a great little skateshop (and more) in the heart of Camden Town, UK
For over 2 decades I’ve written about skateboarding from a different perspective. I am not sure why I was compelled to do this, I just to it. Some of this resonates with people, some of it doesn’t.

The shop is well-stocked!
All I know is that my stated goal in life is to create more skateboarders and to keep them riding forever. Why? Because of all the things that I’ve encountered, nothing comes close to blending immediate freedom, with glorious speed and soulful carving. Sure, I can to technical tricks, but for me, the flow of skateboarding is what keeps me passionate. The two things I really dig are James Bond movies and ska music.

The cover of our latest issue.
As I mentioned, last week I found myself in Great Britain – the land of my birth. I left when I was 8. I was 10 when I spotted someone skateboarding for the first time. It was 1974 on a return trip to the UK and my family and I were walking around the Brighton pier.

Amy Winehouse art located in Camden Town.
Going back to your roots is something that I find deeply satisfying. How funny is that I see skateboarding for the first time in the country of my birth, I love James Bond an English fictional character and the skat music coming from Coventry (thank you, The Specials) and Birmingham (thank you English Beat). I could probably throw in Bruce Lee there too. When I went to Camden Town, I ran into a shop filled to the brim with ska/rude boy/skin head/punk nostalgia. It’s called the Oi Oi Shop. They even had original copies of Sniffin Glue fanzine.

The English Beat logo.
Our roots shape who we are or were but they don’t always define us. People change over time.
Why the hell am I telling you all this? Because like people, magazines also change.

And some of you will notice a difference to CW magazine. CWis moving towards being a program combined with memento rather than a straightforward magazine. It is keepsake from a time and a place.

The wave of buttons at the Oi Oi Store.
This current issue, scheduled to hit at three tradeshows is precisely what I mean by this. The stories from the 3 trade shows (Shred Expo, Agenda and ISPO) will be amazing. It’s always great when our industry gathers. CW becomes a memento of this experience.

James Bond underwater car from “The Spy Who Loved Me.”
The next few years of Concrete Wave and Longboarding for Peace are going to be remarkable. How do I know this? Because, I am fired up, ready for the next piece of the puzzle to slowly take shape. The power of knowing the good, bad and ugly about your roots ensures that your future is different. Your roots have the power to guide you and that’s precisely why I am so excited. So that’s it. 2018 is a pivotal year for myself and I sense many others.

Bond, James Bond – a huge Part of my roots.
On behalf of everyone involved with CW Mag, we wish you all happy holidays. And if they aren’t so happy, believe me when I say, start to get to the root of what’s causing you the unhappiness. If you determine the pain is coming from specific family members, you need to start to ask questions. The only way to get to the root of a problem is to probe deeply. Then, go out and skate (or snowboard or put on some music…or a James Bond film).

Walt Jabsko – the official mascot of The Specials. I think James Bond would approve.
Special thanks to the Oi Oi Shop

.


Source: CW from MyStyle

American Ramp Co. Hits NJ

American Ramp Co. Hits NJ

As you may recall, we ran a piece on our website earlier this year featuring the crew over at American Ramp Co. and their latest project to hit the skateparks of the world: the “Pro Ops.” signature ramp series. This collection of ramps, rails and boxes appear noticeably different from any of their other prefabricated park obstacles and were designed in part by an illustrious team of pro skaters. The series of ramps notably includes a colorful spine ramp with a parking block sitting atop bearing Willy Santos’ name, a Y-shaped round rail bearing Shaun Hover’s name and a wavy recliner shaped quarter pipe bearing Jud Heald’s name among others.

Granted, American Ramp Co. has received their fair share of hate for their prefabricated parks on the grounds of durability issues over the years. However, for their efforts to create something innovate and different for people to skate, I commend them. To those familiar with my neck of the woods, the North Jersey skateboarding scene has been grateful to see new parks opening in up in towns like Maplewood, Fanwood and Roselle in recent years. However, these three parks are nearly nothing more than carbon copies of each other. With same-sized ledges, euro gaps and quarter pipes, I found myself indifferent to the announcements of these parks because of how repetitive all of their designs were. Thus, when I heard that a couple of the Pro Ops pieces were headed to a newly constructed park in West Orange, NJ I was immediately intrigued by the allure of being able to skate something different for a change. With this in mind, I was happy to see the variety of tricks being thrown down in my visit to the grand opening of the park, thanks to American Ramp Co.

Skateboard Shaped Ramp from American Ramp Co

At the park, Dan MacFarlane’s signature “Snap!” ramp is the first feature that skaters were struck by when they entered. With several different levels to skate, the ramp provided a stage for kick turns, 180s and frontside no complys for skaters looking to flow back into the park. In doing so, many went on to hit Sierra Fellers’ signature “Crete Planter” ledge. This piece challenged skaters to pop out of their boardslides and ollie over the ends of it to grind the inside angles of the ledge.  In the background, Joe Moore’s striped “Kick Tail” box led some skaters to grind up the angle and back down again while others hopped onto the box from the low end and launched off the other side.

Seeing the level of stoke that these new obstacles brought to the grand opening, I reached out to Fellers, Moore and MacFarlane to get their take on seeing their ramps go from ideas in the warehouse to physical creations being skated:

Skateboard Shaped Ramp

First off, Sierra Fellers described the feeling of having a ramp with his name on it by saying “It’s so awesome to have a signature obstacle. The idea didn’t start in my own head though. ARC came to me with a few different options to choose from and I got to help adjust and modify the ones I chose. As a skateboarder, being a part of creating something you’re gonna be skating and seeing the changes made to make a dream spot is a dream come true.” To truly make this dream scenario complete though, Fellers told us “I’d be hyped to see a board slide around the whole thing!”

american-ramp-co-ramp

Next up, Joe Moore, summed up his satisfaction by stating “Having a signature obstacle based on a style of skating I’m known for and being one of the first people to be part of a skatepark project like this is truly an honour. To see them now being put into public skateparks around the world is so cool and quite funny as well; my name on skate ramp, somewhere in the world I’ve never been. Each of my obstacles in each skatepark will have its own story and each one will be experienced differently by many skaters. It’s interesting to think how they will adapt their trick selection, lines and how their creativity may evolve from skating these unique skatepark pieces.” When asked what sort of a dream trick he would like to see go down on “The KickTail” Moore replied, “I would like to see an ollie over the back of the obstacle to bluntslide down the bank to fakie manual the rest of the manny pad.

 

 

American Ramp Co

Finally, in Dan MacFarlane’s mind, “It is a great feeling anytime you have an idea that you haven’t seen done before, and for it to come to fruition in physical world. Nathan Bemo, the owner of ARC, and I developed the Pro Ops line together in February 2017. Our minds and our lifetime of skateboarding experience combined and it was an amazing experience. Later, the other pros were signed on then assigned obstacles based on their unique skills. We were all flown out to the ARC headquarters in April and skated the prototypes then gave feedback so they could be fine tuned. The final products look amazing and I’m glad to see both beginner and advanced skateboarders enjoying them at skateparks.” As far as what tricks he would dream of seeing go down he told us “I wouldn’t say there is one dream trick: my dream is to see every part of them skated really well, and for many people to invent new tricks and combos on them. I’ve already seen so many NBD’s done on the Pro Ops during our prototype session in April and I just want to see that continue. If you’re reading this and invent any new tricks or combos on the Pro Ops, tag us with #ProOps and our names.

American Ramp Co

The Power of Venice

The Power of Venice

You may have heard of a new documentary called “Made In Venice.” Jesse Martinez is the man behind this project. Jesse has been a be driving force within skateboarding for decades. Through his actions, along with a number of extraordinarily passionate people, the Venice skatepark came into reality. It has not been an easy journey. This films shows the power of focus and perseverance. I had a chance to catch up with Jesse a little while back. If you’re wondering what to get yourself (or someone else) for the holidays, this is a great gift. It’s an important piece of history. We’ve known each other for a number years. We talked the day after the Venice skatepark marked its 8th year anniversary. Jesse says the day was a double-edge sword for him. “For the last three years I’ve been fighting for a contract with the City of Los Angeles. Sadly, it’s been a complete failure. On one hand I’m skating with Eric Dressen, Christian Hosoi and Pat Ngoho. We’re all together young and old skaters – it’s generational.” But, as Jesse explains, “I’ve spent thousands of dollars to keep the park clean and safe for children.”A number of key players in the saga of Venice. I wondered what the City’s problem was. What was so contentious about a public skatepark that had already been built? “Honestly, it’s gotten way too personal” says Jesse. “It goes all the way back to the 1980’s until now. They wanted to put an ice skating rink there. We stopped it. They have tried to work with me, but there is so much resentment.” As example of just how seemingly out of touch the City of Los Angeles is, the sanitation department showed up on 8th anniversary of the park right in the middle of the day when there dozens of skaters having fun. What was so urgent? Power washing the park.  Jesse explains that the fault is not with the front line workers. “They have told me to my face they appreciate everything I do.” The problems seem to rest with management.  We’ll have more on Jesse and this film in our next issue.

Socking it to You! Two Stories on Socks

Socking it to You! Two Stories on Socks

Skateboarding and socks. Ever since Stance hit, it’s been a skate sock world.

So, here are two stories on skateboarding and socks.

 

 

Pride Socks, an apparel brand empowering individuals to take pride in who they are, has teamed up with the youngest pro skateboarder, Sky Brown, to release a limited edition sock. Part of the proceeds of the sock go to help kids in Cambodia.  We had a chance to interview Sky and find out what the deal was.

 

Sky – what originally brought you to Cambodia?

It’s a big dream of mine to use my skateboarding to help children in poor or tough places. Cambodia is one of the poorest countries in the world. So the chance to go there and  to play, and skate with the kids over there was really special.

 

What does skateboarding mean to you?

My Skateboard has always been a way for me to express myself I like singing but I’m not very good but skateboarding is a dance for me also it’s is my favorite Toy, I love it. I think people sometimes forget this is one of the funnest toys in the world. And it’s taught me a lot. I can be anywhere and have a good time if I have my Skateboard, that’s why I think it’s really awesome to let young people try this. 

The video is very sweet…what are some of your favorite memories of creating it?

Playing in the Sock factory, we had too much fun. The whole journey has been super special and super real, it feels like we can do something amazing. Playing and hanging out with Rachel was super awesome especially because we have  a mission. A mission to save the world.

 

What do you say to people (especially kids) who feel they can’t make a difference?

You can always make a difference, and any difference however small you think it is, is worth it because lots of smalls make something big.

What has been the best part of working with Pride Socks?

Pride socks is just a small company but Rachel the CEO has put so much into this it’s amazing and selfless. I couldn’t be more proud than to call Rachel my friend. She’s my best friend.

 

SOCK STORY PART #2

 

MERGE4 is pleased to announce the addition of Spidey De Montrond to its growing stable of artist-athlete collaborators.

 

Rick De Montrond – better know as “Spidey” – started out as a sponsored amateur skateboarder and turned pro at The Capitola Street Style contest in 1985. He’s been a contributing writer for Thrasher Magazine and Freestylin BMX; Spidey studied music formally; while he was in college he was signed to Capitol Records to a record deal as a singer/songwriter.

 

Spidey has always been fashion-forward – leaning toward eccentric preferences in everything he does from head to toe: “I am a sucker for a good looking sock. I LOVE SOCKS!!”

 

MERGE4 founder Cindi Ferreira Busenhart loves that Spidey loves socks: “Spidey cares about the planet and wanted something that was a soft eco yarn. Luckily we were already developing the Bamboo Blend which is 80% mechanical bamboo.”

 

  

Thrash the Patriarchy: Women’s Skateboarding Finds Its Foothold in the Mainstream

Thrash the Patriarchy: Women’s Skateboarding Finds Its Foothold in the Mainstream

On November 29th, Enjoi Skateboards officially announced that Samarria Brevard would be joining their ranks as a professional team rider. Generally speaking, a skateboard team taking on a new rider is hardly newsworthy, or at most it’s noteworthy enough to warrant a sentence or two in Thrasher or Transworld, and some obligatory social media posts. This announcement was far from generic, however, by the ironic virtue of the fact that women have been making a lot of news in skateboarding this year.Samarria Brevard joins Enjoi  Brevard becoming the first female rider on Enjoi is but the latest in what has been a banner year for women’s skateboarding that saw Lizzie Armanto, Nora Vasconcellos, and Leticia Bufoni rise into the professional ranks for Birdhouse, Welcome, and Plan B skateboards, respectively. Prior to 2017, only two women in the history of skateboarding were given pro models while riding for companies whose teams were predominantly male: Elissa Steamer (Zero Skateboards, 1998), and Vanessa Torres (Element Skateboards, 2004). In the span of less than a single year, mainstream skateboarding has doubled the number of female professionals present over the course of the last two decades. One has a hard time not taking notice.Leticia Bufoni pro announcement Photo: Paulo Macedo So, what happened? Why now? Historically women in skating have been treated as novelties at best, and second-class citizens at worst. Peggy Oki recounted being criticized for “skating like a guy” in the seminal documentary Dogtown and Z-Boys. Diane Desiderio, despite being a talented competitive freestyler in her own right, is best known for the novelty freestyle routines she and her husband Primo would perform at Sea World. Several girl-centric brands, from Hoopla to Meow to Silly Girl and more have cultivated quiet followings over the years, existing out of a sheer necessity to offer girls and women gear not directly marketed toward men or boys.  “Because of social media women’s skateboarding has become more mainstream.” Alishia Stevens explains. The Toronto native, who rides for Volcom flow and 970co Headwear, made the move to Southern California two years ago to immerse herself in the ever-growing women’s skate scene. “I didn’t even know about so many girls before social media…just Vanessa Torres and Elissa Steamer. YouTube channels like Girls Skate Network were basically an introduction to women’s skateboarding.” The YouTube channel, currently with just under 59,000 subscribed viewers, has been featuring Brevard, Vasconcellos, Armanto, Bufoni, and dozens of other professional and amateur female skaters for nearly six years now, uploading their first video in February of 2012. As for the mainstream taking notice, Stevens points to footwear as the gateway, specifically Nike. “They were the first ones to have a skateboarding shoe geared [toward] and designed for women skateboarders.” The iconic shoe company gave Bufoni her own signature model in 2014, three years before she was signed to Plan B skateboards as their first female rider, and soon after their first female pro. Alishia Stevens 50-50 Photo: Erik Sandoval While we certainly have come a long way from the borderline misogynistic days when the majority of women presented in skate media were the scantly-clad models in Hubba Wheels ads, there is still miles yet to go before we see real equality. In an April 5th article for Vice, Trina Calderón offered up some hard numbers: “While the X Games have been hip to equal pay since 2008, it’s not standard everywhere. This year, [pro skater Poppy] Olsen won $500 at the Australian Bowl Riding Championships… The men’s winner, by contrast, pocketed $5,000. The Bowl-a-Rama this year had a $15,000 prize for men and $2,000 for women.” (Calderón, sports.vice.com) Stevens agrees that public opinion still needs to change. “I just saw a comment about Samarria being on Enjoi yesterday…[the commenter] thought it was sexist that she got on, that there’s other skaters that work harder than her. Women have to work ten times harder just to get noticed!” Still, she remains optimistic. “I think the skate industry is finally beginning to change…there’s women out there that work just as hard as [men] do, and they deserve to be riding for [mainstream] companies.” It would appear as though this year has been evidence to that fact, and one can hope that the trend only continues into 2018 and beyond.

A Profile of Carson Schiefner – Pro Scooter Rider

A Profile of Carson Schiefner – Pro Scooter Rider

TRIGGER WARNING – this article is about SCOOTERS.  If you’re a skater and can’t handle this subject matter, stop reading immediately. If however, you have an open mind,continue reading. And, if you’re a skateshop who seems to be on the decline and can’t figure out how to turn it around – then you definitely want to read this.  
As you can see, there is another skater who helped me develop this blog post. This skater has spent over 30 years in the skate business and has worked with a number of brands, including Powell Peralta, Sector 9 and World Industries. But before he made skateboarding part of his business life, he first made skateboarding part of his life. His name is Kevin Harris.
 Back in the 80’s, Kevin went from amateur to pro on the biggest skateboard team on the planet.  Kevin has invested millions into skateboarding over the years. He’s run magazines (Concrete Powder), skateparks (Richmond Skate Ranch), funded and supported skateboarders, books and countless events. His insights on the current state of things with skateboarding resonate with me on a very high level. We know things are in a weird state. So rather than complain, Kevin gets pro-active. Kevin went on a mission to understand where a lot of the money has flown from skateboarding. It wasn’t difficult to trace. Scooters are taking huge swaths of money from the skate world. Kevin sat down with pro scooter rider Carson Schiefner to find out more. The truth is that scooters are not skateboarding’s enemies. A ton of scooter kids are intrigued by skateboarding or would love to try it. There is so much potential and yet we’ve gotten to a point where lashing out a scooter kids is just a regular occurrence from skaters. Except, this lashing out and making other riders feel like crap hasn’t stopped or slowed the rise of scooters. In fact, the scooter kids outnumber the skater kids. And some scooter kids are skaters – or former skaters. With so much dissent in our society, maybe it’s time to reconsider things from a different perspective. This post aims to give you a different perspective. Should you wish NOT to read it, that’s your prerogative. However, in my experience, opening your mind to alternative ideas is not always a bad thing. You have been warned:  “Skateboarders may not like the little scooter kids at the skatepark, but if you are nice to them, they could potentially be great skateboarders one day. Those little kids look up to older skaters. Skateboarders have to understand that scooters are not going anywhere – deal with it and accept it.”– KEVIN HARRIS  Some thoughts from Carson Schiefner – Pro Scooter Rider  BACKGROUND“I originally started out skateboarding. I was 10 years old. I grew up with skateparks.  I started scootering when I was around 13. I went to the skatepark and started messing around trying to land tricks. I didn’t think it would turn into anything. But it did and now I compete.
THE STATISTIC THAT FEELS TRUE  
There are probably twice as many scooter participants in North America as there are skateboarders. But even if there aren’t, it sure feels like it! MAKING A LIVINGI ride for Lucky Pro Scooters and the Scooter Farm. My sponsors fly me out to competitions. I can alsoget money for videos.   WHERE SOME OF THE HATE MIGHT COME FROMI know that it’s a lot easier to pick up scootering than skateboarding. Maybe this is where skateboarders pick up some of their hate from. I learned a lot more tricks on a scooter and it was much easier to learn these tricks than skateboard tricks. I think a big factor in the hate is the young kids riding around who don’t know park etiquette and happen to get in everyones way. THE CULTUREIt’s getting there. It started out with some small companies – like a family thing. There are companies that make clothing specifically for this market. Scooter brands for helmets. But just wait – in a few more years there will be a lot more available. THE BUSINESSWorldwide there are a few very big scooter shops. The best stuff can be hard to find locally. most people, including myself get it through the online shops. It would be amazing to have a high end local shop here in Vancouver I DON’T OWN A SKATEBOARDCurrently I don’t own a skateboard but I will pick one up and ride if there is one around. WHAT IT FEELS LIKE TO BE RIDICULED BY SKATEBOARDERS AT A SKATEPARKMost of the time I didn’t give a shit. I’d just ignore them. If I was with a group of scooter kids it would be easier. Then again, there would always be more scooters than skateboarders. Hearing skaters remarks didn’t change anything for me.COMPANIES HAVE TRIED TO MAKE A PROPER SCOOTER SHOE At one time I rode for a company trying to market to the scooter demographic. Honestly, it wasn’t anything special – pretty much like a regular skate shoe. But down the road, I am sure they’ll be someone creating something.   SKATEBOARDING HAS A HAWK AND SCOOTERING HAS A FOX – TANNER FOXTanner Fox’s video’s on YouTube. He’s got over 6.3 MILLION subscribers on YouTube. INJURIESI’ve seen some pretty horrific injuries in scootering. When you hit your shin on a tail whip it f**king hurts! I think scooters are more dangerous – it’s mostly metal and there are parts than can cut you. GROMS ON SCOOTERSI can’t stand them either and I ride a scooter! They get in the way. But at the same time, if you’re a skater and you’re nice to that kid, you never know – he might eventually turn into the next Tony Hawk. IN THE FINAL ANALYSIS…As much as skateboarders don’t like the little scooter kids, they are not going anywhere. You’ll have to deal with it and accept. Scootering is growing.  Some other insights from Kevin:   WHAT’S IN A NAME?If scooter kids, BMX’ers and skateboarders are all using the park, is it still reasonable to call it a skatepark? Maybe the better term is “all wheel park.” THE LEARNING CURVEIt’s way easy to learn how to scooter when compared to skateboarding. It’s easy to pick up some basic tricks. This is why young kids gravitate to scooters. Skateboarding is much harder and generally requires way more dedication and practice. FIVE YEAR GRAVITATIONAL PULLIn the next five years, scooter kids who are supporting skate brands like Vans will gravitate towards their own brands – those scooter brands that support scootering. PRO RIDERSThere is now an established pro circuit within scooters. Young kids look up to these pros. The kids that start now at age 8 will probably still do it at age 25 to 30. MARKET TRENDS FOR SHOPSLongboarding is about 60% down. The regular street skate business is anywhere from 30 to 40% down. We have close to 400 skateshops in Canada that we sell to. Most of them are struggling. The one’s that aren’t struggling are bringing in scooters. THE REALITY FOR SOME SKATE SHOPS The shops that don’t want anything to do with scooters, it’s hard for them to bridge the gap. We worked with a skate shop on Vancouver Island. A decision was made to bring in scooters. Sales tripled. The only reason why the shop (and the adjacent skate park) are still around is due to scooters.  THE REALITY FOR SOME SKATEPARKSWhere I live in British Columbia, a retailer opened up a skatepark at the local mall. It costs quite a bit of money to operate this park. There were signs stating “no scooters.” The pressure came down from parents to allow scooters, so they changed the rules. They allow scooters in two days a week – which I was in full agreement with. One time I was there, there was no one at the park. Five scooter kids came in. They turned those kids away just because it wasn’t scooter day. It was insane.  THE EXPERIMENTI did an experiment at a number of skateparks that I visited. I’d ride and a lot of kids would start to stare. When I finished, both skate kids and scooter kids gathered around. The skaters would ask me about skateboarding and then I’d go to the scooter kids and ask them about scootering. I’d ask them how much they paid, what kind of bearings – those kinds of things. Some kids paid $500, others paid $800. I noticed the higher the price, the cooler the kid. I find the opposite is true in skateboarding. LET’S HEAR FROM YOU!I think scooters are:  More controversy here:  and here:     

Who is Sammy Jackson – Part 1

Who is Sammy Jackson – Part 1

Ever heard of Sammy Jackson? Well, if you’re involved with longboarding, you should be. He is, without a shadow of any doubt, THE BEST PASSIONATE PERSON OF LONGBOARDING ON EARTH! Don’t believe me? It says so right at his site: The funny thing is, I can’t find anything about this guy. I’ve never heard of him. My friend Scott Lembach over at Muir Skate wondered about him too: Sammy runs a website that promises to give consumers great insight into their purchasing of a longboard. They are an Amazon affiliate which means they make money on all the sales they generate through their reviews and promotion of various brands at their site. On the surface, this seems quite ordinary. But there’s something not 100% cool here. The boards Sammy reviews are generally for big box stores. I’ve seen the Atom and Quest boards in Costco. There’s nothing wrong with that – but claiming somehow these boards are the best of 2017 seems to be a little hyperbolic.  For those of you unaccustomed to reading between the lines, I’ll go out on a limb here and say there is something rather odd about the whole site. There are grammar errors and a sense that nothing on the site really feels legitimate. In my opinion, the majority of these decks are basic, beginner decks that may or may not be awesome for someone. But claiming these decks are the best of 2017 seems to be way off base. Of course, I could be completely mistaken. Maybe Sammy is the kind of guy I can go out for a ride with. Maybe have a beer with…Who knows? But one thing is for sure – I’ve sent some questions over to Sammy and we’ll see what he delivers. Meanwhile, Orwell spins in his grave. And for those of you still reading- go visit MuirSkate.com, and drop a few bucks. And if you’d prefer to spend money at your local skate shop, well, that’s cool too. Trust me when I say they need the money more than Amazon. PS – I’ll just call this exhibit B – lawn mowers and longboards…who’d have thought?   

The Gun Buy Back

The Gun Buy Back

 Former pro skater Harvey Hawks spent 27 years in jail for 2nd degree murder. As he states – “the best atonement is a life well served.” This child has gone from non-skater to skater in one small trade. It was Neil Carver, of Carver Skateboards who first approached Longboarding for Peace about the idea of trading guns in for skateboards. That was 4 years ago and since that time, there have been a number of gun buy backs. Carver has stepped up big time with this program and has donated tens of thousands worth of product over the years. A number of other companies have also been involved. These include Loaded, Orangatang, Abec 11, Landyachz, Bustin and Rainskates. Just this year, Kebbek sent 89 completes which is an incredible gift. To all the companies who have provided gear – THANK YOU! We are so appreciative of your generosity.Guns are tagged, bagged and eventually melted down. Although the first gun buy back was held in San Pedro, the gun buyback now take places in San Diego. We work with former pro Dennis Martinez and his Off the Streets volunteers. One particular volunteer who has been essential in making the program work is Harvey Hawks. Harvey also works with CW and we are proud to have him as part of the team. Below is a video of part of his remarkable story. My sincere thanks to Carver for making this video and to you for taking the time to watch it. The 9th Annual Gun Buyback in association with Longboarding for Peace and the San Diego Police Department on December 16, 2017 from 8:30 AM – 1:00 PM at 6020 Akins Ave, San Diego, CA 92114. 

YES TO Skateboarders BUT No Sex Offenders Part 2 – UPDATE – SKATERS WELCOME!

YES TO Skateboarders BUT No Sex Offenders Part 2 – UPDATE – SKATERS WELCOME!

We reached out to the folks in Douglas, Georgia to get their take on things. UPDATE – as of November 29th SKATERS ARE WELCOME!    Dear Mr. Brooke: The following answers relate to your questions within this email:Question #1 If skateboarders are banned, are scooters, roller bladers and bicyclists also banned?Please see the attached brochure for a full listing of the rules for the parade  Question #2 Given that it is easy to spot a skateboarder with a skateboard, how do you intend to enforce sex offenders not being at the parade? – who might be a bit more difficult to spot when compared to skateboarders.Through our application process, we have set up a process, through our police department, to verify sex offenders.  Question #3 Have you had calls from skateboarders and/or sex offenders to be in the parade? We have not had any calls from any verified sex offenders to participate in the parade this year.  My office has received only one phone call from a mother of a skateboarder, who expressed an interest to find a comprise for the skaters to be in the parade. I hope these answers provide you with the information you have requested.  Sincerely,Georgia Henderson  Georgia Henderson, DirectorPublic Information Department

No Skateboarders/No Sex Offenders Part #1

No Skateboarders/No Sex Offenders Part #1

Douglas, Georgia is about 3 1/2 hours south of Atlanta. For the past 54 years, the town has put on a Christmas Parade. Nothing odd about that – many cities across North America do this. What I found most unusual about the City of Douglas was their rules and regulations with respect to this parade. Have a peek here. If you are not inclined to take a look at their rules, here’s a screen shot:  And here it is blown up: Yes, you read that correctly – NO SKATEBOARDERS & NO SEX OFFENDERS. I was puzzled by these rules and so I decided to email the City and get their take. Here’s what I asked: Question #1If skateboarders are banned, are scooters, roller bladers and bicyclists also banned? Question #2Given that it is easy to spot a skateboarder with a skateboard, how do you intend to enforce sex offenders not being at the parade – who might be a bit more difficult to spot? Question #3Have you had calls from skateboarders or sex offenders to be in the parade?  It will be interesting to see if the town gets back to me.  Meanwhile, if you wish to contact the Mayor, Tony Paulk, you can email him directly here.     

Artist Profile – Cory Scroggins

Artist Profile – Cory Scroggins

In the Winter of 2016, I fell in love with parking blocks in the depths of an unassuming New Jersey parking garage. Rows and rows of them. Always in pursuit of the best low impact skateboarding I can find, I would spend nearly every night from January through April realizing how much potential these mini concrete flatbars had packed in them. As skateboarders, curbs and parking blocks are up there among the most appealing found pieces of architecture to mash our trucks into and slide our decks across. From those seemingly perfectly polished California red curbs to the crustier east coast hexagons that chip away to exposed rebar, few skaters can say they have gone without hitting a parking block one time or another.

 

In the midst of this developing love affair, I came across the work of Cory Scroggins, (aka @CoryTheCreative on Instagram) and found another skater out there who seemed to share this affinity for the blocks. In his work, Scroggins has painted blocks of all shapes, sizes and colors, to compose his neon and pastel-heavy aesthetic. Whether busting out his favorites, either lipslides or front/back blunt slides, or having a casual session, Scroggins told us, “to me the parking block is one of the more fun things to skate, especially with your mates. With a fresh waxed block and sesh with your friends, there’s nothing better haha.”

 

Beyond the blocks though, Scroggins’ art catches the eye through the variety of non-conventional mediums he uses. Random slabs of wood, broken boards, cassette cases and beer cans are all subject to be taken by Scroggins’ brush and reimagined in a colorful second life. Speaking on his choice of canvas, Scroggins says, “I honestly enjoy painting on all different types of objects and items. No real preference as long as it’s not something brand new. There’s just something to an old item or object that tells a story all in itself before I even paint on it.” For example, if you see some of his work on that pint bottle that would have otherwise been trashed, you might see that it’s actually an IPA from that local brewery up the street from his studio called Upland Brewing Co.

 

 

 As for the other bottles and scraps that Scroggins salvages, you might find them at a pop up art show, of which he has had plenty. When asked about the process and intent behind his shows, he told us, “When I had my first couple of shows years and years ago, I didn’t really know what to expect. Some folks where taken back by my style while other loved what I was doing. When I have these shows I try to have a theme or a message I want to say, instead of just making all about me or my name. In the end I just want to inspire others to be creative and to be comfortable as the kooks they are.”

 

As for some of these other kooks Scroggins has worked with, his work was notably shown at the Quiet Life’s “The Art of Table Tennis” show alongside the likes of Chris Pastras,  Henry Jones and one of his best friends, Lucas Beaufort.

 

The ping pong paddles he designed helped benefit Long Beach’s homeless community. With impactful goals in mind for shows like this one, it is important for Scroggins to dive right into the creative process when an idea arrives. This way, he can avoid, ideas “sitting in your mind floating around [and] not being put to use. Wasting away.  When I get an idea that I’m really excited about, I try to draw it right away so I don’t forget it” he asserts.  

 

Not only is Scroggins dedicated to keeping his ideas from going to waste, he is committed to fostering environments where up and coming creatives can let their ideas out as well. To speak more about his vision, he announced, “I’m working a project to give back to skateboarding and the youth. I’m currently planning out 10 stops at skate shops to have shows and bring art supplies and skateboards to create unique experiences and donate all proceeds back directly to each shop I stop at, in hopes to build up creativity and spark positive change. While this announcement leaves us to question whether or not his tour will breed the next generation of parking block painters, there is one thing for certain: with the eclectic collection of work that Cory Scroggins has produced thus far, those participating will have all the inspiration they need to emulate both his creativity and his humanitarian endeavors.

 

To follow the upcoming events, drop Cory a follow on Instagram here

    

Instagram/Magazine/Website Update

Instagram/Magazine/Website Update

 

First up, apologies to anyone who read my first post on Instagram yesterday. As my good friend Sean said, “it’s not fully cooked.” Actually, Sean didn’t really say that, but it was the basic idea.

 

There are so many things changing with Concrete Wave. A new team is coming in. You don’t know most of them but each of them are doing a tremendous job. As we roll things out, you’ll learn more about them with each passing issue.

 

And speaking of issues, the next issue is almost at press. It’s VERY different than what you have seen before. Visually, you’ll be in for a shock. But have no fear. We are bringing the magazine out at three key events: Shred Expo, Agenda and ISPO. We want to make take notice of what’s cooking here.

 

Now it’s time for an explanation, confession and apology….and not necessarily in that order.

 

A confession: A few days ago, our Instagram page turned into a sh*tshow. A Thrasher logo turned into the word POSER placed with an image of a core downhill rider started the ball rolling. Comments quickly turned ugly from one particular individual. This led to outrage…and more outrage and then, well…barf.

 

From my perspective what started out as fairly odd quickly turned into a cesspool. The comments definitely rubbed some people the wrong way. It was so out of line for Concrete Wave….which I think what made it so viral, awkward and irritating/amusing…and not necessarily in that order!

 

You start out with this….

  

 

 

And then in 18 years… this!

 

And then in your 40’s….THIS! 

 

Concrete Wave has always stood for inclusion. Some Instagram comments were truly the antithesis of this philosophy.  And skaters got riled up. And so they should have.

 

The truth is that Concrete Wave doesn’t care what your riding as long as you’re riding. And the kinds of people associated with Concrete Wave feel the same way. Sometimes these people have very different ways of spreading their ideas.

 

Skateboarding contains a spectrum of behaviours and beliefs. Concrete Wave works with convicts, ex cons,, former heroin addicts, alcoholics and former alcoholics. Vert, freestyle, street, slalom…pools, freeriding, skateparks, downhill…commuter…it’s a community. 

 

The fact is that Concrete Wave offers a very unique perspective within skateboarding.  I sincerely believe we need the full spectrum of skateboarding to make it work. Our apologies to those who were angered and/or confused.

 

If you questioned Concrete Wave and the posts, you did the right thing. Moving forward, we will aim to move things forward!

 

 

 

Thank You, Marc Johnson

Thank You, Marc Johnson

As we just reported, Lucas Beaufort created an exceptional documentary called Devoted. He has just released a 19 minute extended video of his interview with legendary skater Marc Johnson.   https://vimeo.com/242846999“Did you ever see anyone take a laptop to a bathroom?” Marc asks. He is unabashedly a devotee of print. THANK YOU, MARC, for your support! Below, the full video.      

Devoted – A Documentary About Skateboard Media

Devoted – A Documentary About Skateboard Media

 

Those familiar with the name Lucas Beaufort may remember the piece we ran on his wildly popular artwork earlier this year. Behind the colorful characters he paints on top of magazine covers, ads and other skate photos, Beaufort told CW, “My goal is to bring something special to the world. I don’t want to come out with something that you see everyday.”

 

In the time since that last piece ran, Beaufort has again caught the attention of the skateboarding world in different way: his documentary on the legacy and future of print media, “Devoted.” In the hour long feature, some of skateboarding’s top professionals, photographers, writers and videographers chronicle their feelings on a variety of different issues currently facing print media today.

 

Speaking about the how’s and why’s of this project in an interview with Jenkem, Beaufort mentioned that his intent is “more about showing the new generation how important print was before the internet era. But I think it would be interesting to know what they think about the documentary.” With that being said, I logged into Gmail and shot Beaufort an message to venture some questions and share some thoughts I had on “Devoted” based on my “internet era” mindset.

 

To explain a bit further, I should express the predicament I find myself in regarding the subject. I became immersed the skateboard world well after the explosion of digital media, HD video and internet-based content, yet I write for a print magazine. I very often interact with people who lived through an all-print era and continue to fight to prove the value of print today. I look up to those who pushed skateboarding through the work of printed publications and I’m every bit intrigued by the stories of yesteryear, where the industry’s greatest surprises and announcements warranted sanctity in the pages of a monthly magazine. These are moments that Beaufort recalls by stating “back in the days you could (before Internet) you could surprise people with projects, now it’s almost impossible. You always have somebody to spoil it through Instagram.”

 

At the same time though, I wake up every morning scrolling through an Instagram feed to see how many dream tricks have come to life over the past couple hours.

 

 

This is something that Beaufort dually expressed support of by saying “Social media is also a super good tool to promote whatever you want and if you don’t have the big media to support you.”

 

However, as I find myself writing for this print publication’s digital website, I remind myself that embracing my overall position of neutrality is probably the best way to continue being able to relate to both sides of the coin. Featuring people dealing with similar iterations of this juxtaposition is, by far, the defining element that makes “Devoted” as special as it is.

 

In regards to the divisions between print and digital, Beaufort himself told me, “To be honest with you I like both. I like to dream with a print photo in my hands as I like to connect super fast with people around the world through social media.” On one hand, he is supported in the documentary by the likes of Steve Berra and Jaime Owens, who support the potential of print magazines, if executed in a sustainable way. On the other hand, his dreams are perhaps more passionately supported by the likes of Skin Phillips stammering with “I don’t know’s” and Marc Johnson nearly in tears over the possibility of a future without print media.

 

 

Former editor of Transworld Skateboarding and the Skateboard Mag – Dave Swift

 

These are critical firsthand accounts of the future of skateboarding’s media landscape as volunteered by some of the foremost players involved. In the end though, the ultimate question of “Where do we go now?” is left to interpretation and subject to the progression of whatever the future may hold. Speaking on this, Beaufort told me “With Devoted I’m not here to tell skateboard magazines who they have to talk with or how do they have to run it. Being that there is a crucial element of the right mixture of people needed to blend together though, Beaufort continued “It’s a team effort. Print has to do the best to get more readers, it sounds cheezy but it’s true. It’s the same with everything, if you want to survive you have to be extremly good, especially today.”

Pro Marc Johnson is devoted to skate mags.

 

With that being said, I wholeheartedly encourage anyone who wonders where those magazines that used to come to their door have gone to take a look at Lucas Beaufort’s “Devoted” for a comprehensive look into where they came from, where they have gone and when they’ll be delivered next.

 

Check out “Devoted” in it’s entirety here

An Article Worth Recycling

An Article Worth Recycling

It’s been over 7 years since James sent Concrete Wave this piece on Skateboarding and Taoism. Take the time to read it. It’s unique to CW…you won’t find material like this in Transworld!  You can see the issue on line here:        

From SkateBoarder to Action Now

From SkateBoarder to Action Now

 For most young skaters, the idea of a skateboard magazine including music, surfing, snowboarding and BMX doesn’t seem like the craziest idea. But in 1980, readers of SkateBoarder Mag opened up the July issue to see this message inside:  The cover gave a hint of the new direction…July 1990 – and luge is on the cover!  At the time, the skate industry was going through convulsions. Things had changed and the mania that people once had for skateboarding had subsided. There were a lot of companies, lots of product and very little interest. A perfect recipe for disaster. Have a look at what they were trying to do. The Glendora Mountain Road Race gave readers a sense of what was happening in downhill. The racers were doing illegal things – just like their pool crashing counterparts. But the addition of BMX was a curveball that many skaters probably really weren’t interesting in catching. Then again, I’m just speculating here. I dug BMX but not enough to ride or purchase one.As for soft boogie boards – sure there’s a connection but for most land-locked subscribers like myself, it was only a dream.For those of you interested, back in 2002, I interviewed Dave Dash, the publisher of SkateBoarder and got his take on things.