The Truth & Real Truth Newsletter #1

The Truth & Real Truth Newsletter #1

SECTION A – Welcome To the Truth & Real Truth – Introductions Not Really Necessary, But Here They Are Anyway

I started up the Skategeezer Homepage in 1995.

A few of you reading this were there when the NCSDA started. A few others might recall when Silverfish started.  I bet a lot of people reading this were there Skate Slate and Wheelbase started.

Hey…that’s Skate Slate!

I was and continue to be very happy to have a front row seat to it all. The last 22 years of my life in skateboarding were truly incredible. But in truth, things have been difficult. A lot of advertisers have decided to spend money on different marketing initiatives. This is code for “we’re spending most of our advertising money on Facebook, Google, You Tube and Instagram.” Btw, it’s not just skateboarding, many very small independent traditional magazine publishers like me are faced with similar issues.

Hey! That’s… Wheelbase!

The truth is that ever since we started this new website, I’ve wondered, will it help or harm? Are the forums going to resonate? What exactly will the experience be like? Am I complete digital imbecile lost in a time warp who never was able to make the damn website work?

But then, I think about how I came to find Sean. You see, Sean is my web guru and thanks to Steve Meketa we met up last summer and set plans in motion to make this website work.

Sean is working like a demon to make things happen Sean’s vision is on point. He knows how to work within the digital world and more than this, he freakin’ loves skateboarding. That’s a deadly combo.

The Truth? The only way to make these next 21 years go by with same amount of fun and passion as the last 21 is for me to truly find my flow again within skateboarding. I am proud to truthfully say – “all systems go”

The Real Truth?  Concrete Wave finally has a website that it should have had almost 20 years ago – about freakin’ time! Now the fun begins!

SECTION B – DEMONS UNDER THE BOARDS – AKA WHO’S WHO?

I got a text from my friend Samson. Samson is unique. Samson is curious and truly loves skateboarding. Samon doesn’t just work like a demon, he’s a speed demon. He loves bombing hills. He’s also demon in the kitchen, whipping up fantastic skate grub every time we meet – thank you for your hospitality. He’s also a mind demon and he wrote something to me yesterday that stopped me in my tracks. Curse you Samson for getting into my brain…again!

He wrote have you seen this Vulture Magazine Quincy Jones interview?

Quincy set the internet on fire!

Many people reading this post probably don’t know of Quincy Jones. One thing is for sure, you’ve heard of all the major artists he’s produced. Read the damn article. It’s a jaw dropper.

Ironically enough, Jonathan Nuss (now living north of 60) was the one who spread this story on social media.

Jonathan Nuss loves Nunavut!

Like I said, it’s got more bombshells than a year’s worth of Maury

This guy makes serious coin from others misfortune.

But here was Samson’s take, and I am paraphrasing here – you gotta make a magazine that is as honest and  raw like that interview. Don’t be afraid to tell the truth.

After sleeping on Samson’s words, I realized that I need to get writing. Samson unlodged something in my mind. It is time for a raw and honest assessment of the skate industry through the prism of Concrete Wave. It is truly time to comfort the afflicted and afflict the comfortable.

The Truth? After 21 years, I know people who know people...who know things. And it’s time for some illumination on all the bullshit that’s out there. Plus, I know where the bodies are buried.

The Real Truth? Our tip hotline is open. You ready to help us point out about some truly outrageous hypocrisy within skateboarding? Operators are standing by. And if you don’t contact us, Samson or karma will find you.

A world without pros…11th anniversary of a gift that keeps on giving.

 

SECTION C – AKA THE “C” SECTION – WHERE WE CUT TO THE CHASE

God, it’s been a brutal week. The senseless deaths in Florida. This is why the USA needs to have an truthful conversation on making guns a little more difficult to obtain than Kinder Surprises were for the past few decades. If you can regulate printed porn, cigarettes and liquor, you can put the same amount of thought into regulating guns.

My social media feed is filled with “thoughts and prayers” and “parents, raise your kids right” and “2nd Amendment” and “abortion caused this” and more and more statistics.

The Truth? This was the week that I decided to finally stop posting on my personal page. I deleted a number of old posts and set my settings to private. I even removed it from as a shortcut on my phone. Personally, I am over Facebook. I hope a billionaire reads about our gun buy back and we put thousands of skateboards into people’s hands.

The Real Truth? Facebook makes me feel like shit most of the time. I see left/right battling it out. I see my skate heroes posting stuff that makes my headspin. Then I remember, it’s the skateboarding that unites us.

If you want to face our 3 questions…just email me.

Either Samson or I will be happy to put you in the hot seat.

The following song assisted in the production of this newsletter. This song is over 42 years old. Deal with it.

Still great 42 years later!

And if you find that track awesome, check out this cover by Phil Upchurch.

 

 

 

 

Ahmyo Wheels – As the Wheels Turn

Ahmyo Wheels – As the Wheels Turn

We had a chance to meet up with Edward Cordero, the head of Ahmyo Wheels.

Ahmyo Wheels…that is a unique name – what is the meaning of it?

AHMYO is a vibration, like Om. And it means Absolute and Complete Trust In Self

There is a great deal of spiritual signs and meanings in the wheels – what is your message as you combine skateboard wheels with spirituality?

Yes, we definitely focus and inspire our designs and wheels with it in mind. We wouldn’t really define it as message though. I’d say it is more of a tool.  Combining both we have a tool that helps create awareness, opens minds to new ideas , cultures, feelings and maybe even experiences. Connection is what it’s all about.

Where are you based and where can people find the wheels?

We are based out of EARTH! Distribution is currently in N.C. USA with shipping manager, Madison Crum.
Tana Rohrer, head of design and Europe manager is in Madrid, Spain. And Co-founder Iñaki G. and I manage everything else from Mexico City at the moment.

You can find our wheels at www.ahmyowheels.com or email us to get your local shop to get some!

What type of riding do you do?

I’ve been loving to bomb hills on any kind of board since I can remember. But It’s been almost 8 years of mainly downhill skateboarding. Lately been learning a lot of street and transition too and it’s a lot of fun. That’s what I usually skate but I’m down for any kind of skateboarding. The challenge is infinite.

Who else is part of the team?

Well, a side from the already described. We have an incredibly talented and amazing family of rippers that keeps expanding all over the world. And thanks to them we are still here helping each other grow. You can check them out on our Insta: @ahmyowheels.

Any final thoughts?

We thank those who open their minds and trust us with their ride. We hope more than one feels in tune and connected with our work and we’ll keep at it to bring more.

Product Roundup

Product Roundup

Long time readers of CW Mag will recall our Noteworthy column. Now that we’ve slightly changed the format of the magazine, we no longer have this feature. The truth is that we welcome your products to be showcased here on our site. But, we will let the court of public opinion have their say. If you’re intrigued by a product, be sure to connect with the people behind it.

We are not endorsing any product – but we encourage you to keep an open mind. You just never know what will inspire you.

CLAYER

The Clayers is a brand developed by professional skateboarder Tibs Parise. Tibs has graced our cover a few times. Everything started in Europe, when Tibs discovered the benefits and mineral rich properties of French Green Clay from other professional athletes. He started to use the product to assist in healing his injuries and skin irritations.

Another happy camper courtesy The Clayers

In 2013, Tibs arrived to the USA to pursue his career as a Professional Skateboarder. Tibs enjoyed success as a skater, but was dismayed that he could not find any French Green Clay that was “ready-to-use”. After years of frustration, Tibs decided to develop the highest quality “ready-to-use” French Green Clay paste. He offered samples to Professional Athletes in his sports network , they tried Clayer, and all the athletes noticed that their injuries were getting better after the first application!

Backed by medical research, Clayer’s ingredient is scientifically proven and also certified Non Toxic and 100% natural. It isnow available in a convenient 5.8 oz tube of “ready-to-use” paste for pain relief & first aid.

A number of skaters endorse this green clay including: Jake Brown, Louis Pilloni, Brandon Turner, Josh Baldwin, Alan Young, Jimmy Riha, Peter Smolik, Shaun Ross, Bryson Farrill, Cory Juneau, Chris Gentry, Daymein Hertenstein, Oscar Gutierrez, Max Ballesteros, Pam Diaz, Jordyn Barratt and Jesse Parker.  Click here for more info

GIRL IS NOT A 4 LETTER WORD
Girl is NOT a 4 Letter Word collaborates with Dusters California and artist Priscilla Witte to bring you a feminism-powered cruiser skateboard. This is the 7th deck in a long line of Dusters and GN4LW collaborations where a portion of the sales benefit a 501c3 non-profit. This year’s recipient is Bridge to Skate: a nonprofit that uses skateboarding to transform the lives of youth by creating dynamic new paths to self-confidence, personal empowerment, and responsibility for each other and their communities. For more info click here.

Girl Power Skateboard

STREET SLEDGE
I know what you are thinking – butt boarding?! Well, hold your tongue for a minute. Firstly, we will probably have luge stories in the mag and at our website? Why, because luge has a rich history within skateboarding. As for butt boarding – what great way to enjoy skateboarding!
So many times we’ve seen kids gravitate to butt boarding when they start out. Why? Because it’s FUN. If you can’t deal with this, move on.

So take a peek at the Street Sledge. Hailing from the UK, this product offers newbies an awesome way to jump on board.

Here’s what it looks like when you’re riding it. I dig the bevelled bottom. For more info, click here

With millions of people watching luge at the Olympics, this product might inspire a future generation of rippers.

Then again, what about if we reversed things?

Akwasi Frimpong of Ghana – Getty images

It’s Snowing. You Say Can’t Skate? Time to Shred on a Snow Skate!

It’s Snowing. You Say Can’t Skate? Time to Shred on a Snow Skate!

Phil Smage takes flight!

Today’s forecast in Toronto is SNOW…followed by more SNOW. The question what the hell are you going to do about it?

Four years ago I published this magazine.

Published in the winter of 2014, this magazine was ahead of its time. The time to get out there and ride is NOW!

The truth is that sometimes it takes a while for the future to catch up with the present. I am delighted to see that progressive snow resorts like Lakeridge are allowing snowskaters. Tonight a gang from my local skate shop, Longboard Haven are heading out to the hills. As with longboarding back in the day, it’s always rad to hit double digits of riders. This time, I expect dozens of snow skaters to hit the slopes and the stoke level will be at level 5. Kudos to Rob and Chicken for making things happen.

Kouta Asaumi of Hovland Snowskates

There are of course a number of hotspots for snow skating. Lake Tahoe has had a raging scene for quite some time. But for many skaters, the idea of snowskating is still fairly new. The fact is that snowskating turns a molehill into a mountain.  Summer is coming soon, but before that time, we’ve got at least another few months of snow. So get out there and ride!

 

Back from an Amazing Trip

Back from an Amazing Trip

Firstly of all, I want to thank you for taking the time to visit the new CW website. No matter what type of skateboarding you do, we welcome you!

We have a lot more surprises in store. If you are dreading the drama Facebook with the passing of each day, we hope that you’ll consider spending time on our forums.

So, without further waiting, I present some of the highlights of my trip to Germany and the Netherlands.

Sebastian Mühlbauer with Bastl Coffee – all the way from Uganda

Sebastian and I first met at ISPO back in 2012. Since that time, we’ve kept in touch. It was his idea to start something up in Leipzig.That’s how Shred Expo was born. My sincere thanks to him and Andy Ngo for creating such an epic event.

Yogi Marz is a German snowboard and longboard legend. He has done so much for the scene over the past 35 years, it is hard to put into words. Yogi with his beast of a car!

 

The Shred Expo event was an informal gathering of a number of different brands. It was a very cool vibe and my sense is that it will spawn a lot more great things. I was most impressed with the quality of product. A special shout out to Timber Boards from the Netherlands and Alternative Longboards from Poland.

Martin Ehrenberger is the founder of Blackriver Fingerboards. His company make some unreal fingerboards that bring joy to skaters worldwide.

James Kelly of Skate United and Lisa Karina, co-founder and owner of Sickboards having fun in The Haag.

 

Yes, that is a half pipe on the beach at Den Haag. The North Sea is a fierce monster in the winter. But kids were out surfing. Our plan is to be back in the summer for an event on the beach.

The 2018 ISPO show was filled with a number of unique folks. There was a sense that things are starting to move forward in our part of the industry. My sincere thanks to Alex Lenz who put the Longboard Embassy together.

Martin is a mastercraftsman based in the mountains of France in Annecy. His Legende longboards sell for over $1900.

 

The Netherlands has an overall vibe of tolerance. Rather than fight graffiti, the authorities set up “graffiti zones.” Here I catch someone in the act!

 

We're off to the Continent. When We Get Back, the Site WILL Not Look Like It Does Now. Trust me on this.

We're off to the Continent. When We Get Back, the Site WILL Not Look Like It Does Now. Trust me on this.

As some of you may know, there is a GIGANTIC sports trade show in Germany coming up very soon. It’s called ISPO. How big is it? Well, it’s 14 buildings. To put that into perspective, the Agenda Show is ONE building. It is a worldwide show and because it’s based on the continent, there is a lot potential for connections. Over the course of 6 years, I have begun to develop friendships with these Europeans. We only see each other once a year and the fact is that what goes on in Munich, generally is forgotten by the time the next ISPO hits. And sometimes forgiven! This is my tribute to what I know will be an inspiring series of days.
ISPO & The Longboard Embassy
Thanks to ISPO, I have had the honour to meet folks who I normally never meet. These are folks who have a deep love for skateboarding. They know how much joy it represents. I sense an immense connection with these people and I am going to tell you about them.

There’s Alex Lenz. the creator and driving force behind the Longboard Embassy. Alex has done an incredible job of putting together the Longboard Embassy. Alex is supremely focused and he just gets shit done. His efforts and determination to keep the stoke alive are from the heart.

He’s a contrarian (like me) and also like me, he will ride for life.
A big shout out to Natasha, Alex’s partner and mother of their 2 children. She is an absolutely amazing person. Warm, kind and always supportive.
Alex and his team have put together a really solid floorplan. This time, ISPO is going into the history books. My gut feeling that the ISPO Longboard Embassy will spark some great ideas.
(Heiko and Ritchie – you can read the fine print)
THE SWISS
Of course, before we go any further, we have to talk about the Swiss contingent. I dig Switzerland. I will vacation there one day. But only in the winter when I can fully enjoy the seniors discount at the slopes.
So, yes, the Swiss in skateboarding are a fascinating bunch. Those Swiss born in Los Angeles and were transplanted at a young age to Switzerland might even more so. Paging a Jeremy…Jeremy Sochin… We were introduced I think at ISPO #1 thanks to Don Tashman of Loaded Boards. We immediately hit it off.

Jeremy is the owner and operator of Number 1 Skate Shop in Luzern. If I ever come back to life, I’d run my skate shop like Jeremy. He’s dedicated, he’s passionate and most of all, he’s got the knowledge and experience to back it up.
I’ve stayed with Jeremy and his family at their home in Luzern.Their kindness and hospitality is astounding. Some great memories were also formed with Chris and Alex who are part of the Swiss Posse. Alex works at a large company and is about to get married. Chis works at Jeremy’s shop. He’s done some great work with Longboarding for Peace too. Shout out to Rocket,

and Fibretec!

At my first ISPO, I ran across a magazine that was something like Surfers Journal on steroids. I was stunned at the quality and enthralled by the focus on giving back. I met the publisher – Coco Tache and connected immediately with her vision. I am happy and proud to promote her website 7sky.life
Coco ran the first Women in Boardsports meetup at ISPO. The seeds she helped plant are bearing fruit. Thanks to efforts of a number of extremely talented people, the luncheon has expanded and is one of the key networking events of ISPO.

SHRED EXPO – A TIME TO MEET UP WITH THE SHREDDERI
There are number of unique German board manufacturers that display at ISPO. One of the most hospitable is Sebastian Mühlbauer. Each year, he’d bring caseloads of epic Leipzig brew. Each year we’d talk about the industry and he always struck me as a “doer” just like Alex gets shit done.

He invited me to Leipzig and through a series of stars aligning, Shred Expo is hitting on Thursday. Special mention to Andy Ngo, the show manager who has been working his butt off making the magic happen. Like ISPO, I sense the show will be a catalyst for other great things.
I will most likely wind up spending my remaining days getting to know the Netherlands better. Lisa and Martijn run Sick Boardsand like all those I’ve previously mentioned, their stoke is truly infectious. The Dutch are a nation of traders and I know that Lisa, Martijn andI will have much to discuss.

There are a lot more folks I wish I could have included. Rest assured, we’ll try and capture as much as we can over the next two weeks. Be sure to come back to the site on February 1st. A lot of changes…


Source: CW from MyStyle

El Padrino: Sergio Sebastiá, on Ridersfly and growing the scene.

El Padrino: Sergio Sebastiá, on Ridersfly and growing the scene.

Sergio, known as “El Padrino” by the Spanish, can be found hand-making Ridersfly and Crema products at his home in Castellon, hosting freerides in Espana through RidersflyEvents, or traveling in the Ridersfly van to satisfy his own need-for-speed.
I had the pleasure of meeting and skating with Sergio during the 2017 Eurotour, and I was beyond impressed by his passion for skateboarding, Ridersfly and Crema products, and safely growing the skate scene. But don’t take my word for it, see what “The Godfather” has to say for himself.

How long have you been skating?
I’m a disaster for the dates, but I started small with aggressive inline skating until I was 20 years old. In 2005, I bought a longboard from an American friend (at that time, there wasn’t a store in Spain that sold longboards). I tried it, and I liked the sensations so much that I haven’t stopped skating since. I became more serious with longboarding and downhill in 2007, which was when we created Ridersfly.
What is it about skating that keeps you coming back?
Downhill gives me a feeling of freedom. It’s you, your board, the sensations, and the bond you create with others while you’re skating. Even if you do not know the other person, it’s very special and usually relaxes me. I consider myself addicted to this feeling! After everything that happened (with my injury), I tried to stop skating. However, the sensations, and what I feel about skating, would not let me stop.

When did Ridersfly start and why?
The idea to create Ridersfly was born one morning when we were skating. In one of the rides up the hill, my partner, Alex D’Elia, said “We could make a website.” That same night, I sketched what would soon become the Ridersfly logo. Together with Alex, we finished creating the logo and Ridersfly website: a dynamic portal in which to show everyone our passion, experiences, videos, and share knowledge with other skaters at an international level.
What differentiates Ridersfly from other brands?
Mainly, the quality of the products and the R&D. It’s by skaters, for skaters. It’s important to us that we create and manufacture functional products. We were born by a need, unlike many commercial brands that were born with the sole intention of profiting during the most glorious time for the skate industry. I had to search for compounds and formulas to find a special rubber for braking, which was both durable and precise. It should be noted that an important difference in the manufacturing of Ridersfly products is they are all made in Spain; prepared and packaged by us and with a lot of love.

How did you meet Maria Giner?
A friend introduced us one night, but I had already seen her at a skate demo. One day, I used the excuse of teaching her to skate. This is when I realized she was my life partner, and I haven’t left her side since.
When did Maria get involved with Ridersfly?
Unconsciously, she was involved from the beginning. However, it wasn’t until 2012/2013 that she got more fully involved with Ridersfly. Today, we manage Ridersfly and RidersflyEvents together.

Tell me more about Ridersfly Events and what you do for the scene:
Ridersfly Events, like the products, are born from the need to be able to skate in safe spaces, closed to traffic. After having the most serious accident of my life, I saw that we had to organize events to help the scene grow as safely as possible. Furthermore, as a brand, we believe it’s our duty to encourage growth
of downhill skateboarding by providing these safe environments.

What would you like to see in the future for Ridersfly?
I want to see the brand expanded internationally, create more products, have a broader calendar of
events… In short, I want to keep seeing Ridersfly grow.


Source: CW from MyStyle

Skateboarding in Palestine

Skateboarding in Palestine

 

My name is Sirus Gahan and I’m a skateboarder, filmmaker and cinematographer.
For one of my birthdays I was gifted with a small MiniDV video camera, a perfectly sized handycam that I kept in my bag. As most of my summer days were spent skateboarding, this became my main focus, with many sessions being captured on tape. Behind the camera quickly became where I felt most comfortable, and through my passion for filming skateboarding I became interested in other areas of filmmaking.

I arrived in Tel Aviv as the summer war of 2014 was coming to an end. Newly formed charity SkatePAL were looking for skate volunteers to fly to Palestine to help with the project they had set up there. SkatePAL had established a youth project in the West Bank to help teach kids to skateboard and they needed volunteers to run sessions with the kids, assist in the building of skateparks and to bring in skateboarding equipment for the use of the children. There are no skate shops in the country and unfortunately, few citizens have the privilege of being able to cross the border to Israel. I saw the early potential SkatePAL had and realised that there was the chance to tell an incredible story, from a lesser-seen region of the world. I immediately booked my ticket.
Before crossing the checkpoints into Ramallah, the explosions from not-so-distant missiles could be heard and a siren warning us of such dangers emanated abruptly through the warm air. Having travelled pretty extensively, I thought I was ready for anything. However, this introduction was a shock to the system, and my first taste of what everyday life was like here. My mornings in Palestine were spent exploring the streets and markets, absorbing the smells of fresh falafel and sage tea that seemed to trail through the air, enticing me around every corner. When the afternoon came around and the kids finished school, the other volunteers and I would run skate sessions at the local youth club. Here we had built a wooden mini-ramp and a multitude of other obstacles for the participants to use as they learned. Teaching skateboarding in late summer in the Middle East was something my body was not ready for. In addition to the climate, trying to teach children who only spoke Arabic (of which I know about 3 words) meant a lot of instructions were misunderstood. Thankfully, skateboarding is a language in itself, and being able to physically demonstrate how to do something is often the easiest way to teach techniques that are so reliant on body and movement, particularly when your students are so intrigued and energetic.
Skateboarding was entirely new to Palestine and the excitement it created among the kids we encountered was almost palpable. A task that should have been simple, like fetching the pads from the lock-up at the youth centre, was a marathon effort, as 30 grasping hands would fly up into the air around you, trying desperately to snatch at the limited equipment, and thus securing their turn on one of the boards we had brought into the country. In the evenings, after our sessions teaching the children had ended, the other volunteers and I would wander into the centre of whichever town we were situated in and find ourselves a shawarma to re-energise. From here, we’d scour the dusty streets, hunting for smooth surfaces and skateable, marble obstacles. The heat of the day was debilitating and although we’d try to skate, we would end up dehydrated and sunburnt which in turn would leave us too fried to complete the rest of the days’ tasks. As a result, we generally stuck to skating in the evenings.

Skateboarding was so new to the country, that going out to film tricks in the streets was often a surreal experience. In the West, skateboarding is often shunned and seen as a nuisance, but in the West Bank we would often draw crowds of 30 to 40 wide-eyed civilians, cheering and showing their support. Locals were happy to perform for the camera and would often show me a magic trick or a dance move, all of which feature in the films made during my travels. Of all the places I’ve been lucky enough to visit, Palestine is certainly the most memorable. During my time there, the nation was politically volatile, the atmosphere on the streets was tense. Yet, the experience I had was nothing but open arms and pure good will. Seeing these kids experience the thrill of rolling just a few feet allowed me to relive the same excitement of first discovering skateboarding. What I witnessed gave me a great sense of hope for the future of the Palestinian youth.

Skateboarding is so significant to me. It has taken me to destinations all over the globe and provided me with a physical, mental and creative outlet. Being part of something that’s allowed me to work all over the world is very special. Traveling is something that I’d always longed to do, I felt like it was an inherent part of me. Skateboarding is my vessel to new worlds where I’m able to experience different places, people and cultures. I believe that it’s vital to have a wide and varied experience of the world. Collect stories and learn about global differences. Develop your understanding of the world you live in, and those that inhabit it. I believe that doing these things today are more important than ever before.
See more online here
Sirus Gahan is a skateboarder, filmmaker and cinematographer.
http://sirusfgahan.com
http://www.skatepal.co.uk
https://www.instagram.com/sirusf/

Source: CW from MyStyle

To All those Who Attended Agenda (original post Jan 5th)

To All those Who Attended Agenda (original post Jan 5th)

Hi there,
This post is being written on the morning of what was to have been the final day of Agenda. But sometimes things don’t always work out. A lot of people who booked space at Agenda booked it because there were three days originally. But, that plan was cancelled and vendors were told there would be no refunds or discounts based on skipping out on that last day.
Just a quick update…If you have come to this link via my friend Jeff Harbrough, we welcome you. Perhaps this is your first time at the CW site. Feel free to poke around.
I am not sure where your head is at with Agenda. Maybe you had a great show. But a lot of folks I talked to did not find it a positive experience. It is definitely time for something new within skateboarding. I was there 22 years ago screaming to everyone that it was about to change. It’s about to change again
Cancelling the third day might have been the correct decision financially, but it wasn’t a kind decision. In a time of so many independent brands and retailers having so many challenges, every marketing dollar counts. Let’s say this was a two million dollar hit for Agenda. This amount, while significant, is not a huge number compared to the revenues of Agendas corporate owners.
A few million keeps dozens of small companies a float for quite some time.
How many fucking times do I have to keep repeating it:
When it comes to surf/skate/snow business, not everything that counts can be counted and not everything that can be counted, counts.
Money is important. Making a profit is important. But the bottom line isn’t always the bottom line. You have to reinvest in the roots while cultivating the crop.
You can ask my friend Corpo Man about the nuances of this business transaction. If you don’t know who Corpo Man is, just ask Tal over at Sector 9. He’s the last soldier left.
I could go on and on…but I won’t. Suffice to say if you regulate a show to the point where some of the hard goods folks have to fight to get into a show it’s a recipe for disaster. Some skate companies I know found themselves not CORE ENOUGH to get into a high priced show. I sense skateboarding will have the last laugh…it always does.
Time for a NEW Agenda?
More like time for a new AGE, but I won’t make you sign an NDA!
See you at Shred Expo and ISPO or the next skate session.
Post script – we’ve got a contest running…email me at mbrooke@interlog.com
We are giving away Vol. #1 No. #1
NOTE: this contest is only open to 150 people!


Source: CW from MyStyle