The Truth & Real Truth Newsletter #1

The Truth & Real Truth Newsletter #1

SECTION A – Welcome To the Truth & Real Truth – Introductions Not Really Necessary, But Here They Are Anyway

I started up the Skategeezer Homepage in 1995.

A few of you reading this were there when the NCSDA started. A few others might recall when Silverfish started.  I bet a lot of people reading this were there Skate Slate and Wheelbase started.

Hey…that’s Skate Slate!

I was and continue to be very happy to have a front row seat to it all. The last 22 years of my life in skateboarding were truly incredible. But in truth, things have been difficult. A lot of advertisers have decided to spend money on different marketing initiatives. This is code for “we’re spending most of our advertising money on Facebook, Google, You Tube and Instagram.” Btw, it’s not just skateboarding, many very small independent traditional magazine publishers like me are faced with similar issues.

Hey! That’s… Wheelbase!

The truth is that ever since we started this new website, I’ve wondered, will it help or harm? Are the forums going to resonate? What exactly will the experience be like? Am I complete digital imbecile lost in a time warp who never was able to make the damn website work?

But then, I think about how I came to find Sean. You see, Sean is my web guru and thanks to Steve Meketa we met up last summer and set plans in motion to make this website work.

Sean is working like a demon to make things happen Sean’s vision is on point. He knows how to work within the digital world and more than this, he freakin’ loves skateboarding. That’s a deadly combo.

The Truth? The only way to make these next 21 years go by with same amount of fun and passion as the last 21 is for me to truly find my flow again within skateboarding. I am proud to truthfully say – “all systems go”

The Real Truth?  Concrete Wave finally has a website that it should have had almost 20 years ago – about freakin’ time! Now the fun begins!

SECTION B – DEMONS UNDER THE BOARDS – AKA WHO’S WHO?

I got a text from my friend Samson. Samson is unique. Samson is curious and truly loves skateboarding. Samon doesn’t just work like a demon, he’s a speed demon. He loves bombing hills. He’s also demon in the kitchen, whipping up fantastic skate grub every time we meet – thank you for your hospitality. He’s also a mind demon and he wrote something to me yesterday that stopped me in my tracks. Curse you Samson for getting into my brain…again!

He wrote have you seen this Vulture Magazine Quincy Jones interview?

Quincy set the internet on fire!

Many people reading this post probably don’t know of Quincy Jones. One thing is for sure, you’ve heard of all the major artists he’s produced. Read the damn article. It’s a jaw dropper.

Ironically enough, Jonathan Nuss (now living north of 60) was the one who spread this story on social media.

Jonathan Nuss loves Nunavut!

Like I said, it’s got more bombshells than a year’s worth of Maury

This guy makes serious coin from others misfortune.

But here was Samson’s take, and I am paraphrasing here – you gotta make a magazine that is as honest and  raw like that interview. Don’t be afraid to tell the truth.

After sleeping on Samson’s words, I realized that I need to get writing. Samson unlodged something in my mind. It is time for a raw and honest assessment of the skate industry through the prism of Concrete Wave. It is truly time to comfort the afflicted and afflict the comfortable.

The Truth? After 21 years, I know people who know people...who know things. And it’s time for some illumination on all the bullshit that’s out there. Plus, I know where the bodies are buried.

The Real Truth? Our tip hotline is open. You ready to help us point out about some truly outrageous hypocrisy within skateboarding? Operators are standing by. And if you don’t contact us, Samson or karma will find you.

A world without pros…11th anniversary of a gift that keeps on giving.

 

SECTION C – AKA THE “C” SECTION – WHERE WE CUT TO THE CHASE

God, it’s been a brutal week. The senseless deaths in Florida. This is why the USA needs to have an truthful conversation on making guns a little more difficult to obtain than Kinder Surprises were for the past few decades. If you can regulate printed porn, cigarettes and liquor, you can put the same amount of thought into regulating guns.

My social media feed is filled with “thoughts and prayers” and “parents, raise your kids right” and “2nd Amendment” and “abortion caused this” and more and more statistics.

The Truth? This was the week that I decided to finally stop posting on my personal page. I deleted a number of old posts and set my settings to private. I even removed it from as a shortcut on my phone. Personally, I am over Facebook. I hope a billionaire reads about our gun buy back and we put thousands of skateboards into people’s hands.

The Real Truth? Facebook makes me feel like shit most of the time. I see left/right battling it out. I see my skate heroes posting stuff that makes my headspin. Then I remember, it’s the skateboarding that unites us.

If you want to face our 3 questions…just email me.

Either Samson or I will be happy to put you in the hot seat.

The following song assisted in the production of this newsletter. This song is over 42 years old. Deal with it.

Still great 42 years later!

And if you find that track awesome, check out this cover by Phil Upchurch.

 

 

 

 

Ahmyo Wheels – As the Wheels Turn

Ahmyo Wheels – As the Wheels Turn

We had a chance to meet up with Edward Cordero, the head of Ahmyo Wheels.

Ahmyo Wheels…that is a unique name – what is the meaning of it?

AHMYO is a vibration, like Om. And it means Absolute and Complete Trust In Self

There is a great deal of spiritual signs and meanings in the wheels – what is your message as you combine skateboard wheels with spirituality?

Yes, we definitely focus and inspire our designs and wheels with it in mind. We wouldn’t really define it as message though. I’d say it is more of a tool.  Combining both we have a tool that helps create awareness, opens minds to new ideas , cultures, feelings and maybe even experiences. Connection is what it’s all about.

Where are you based and where can people find the wheels?

We are based out of EARTH! Distribution is currently in N.C. USA with shipping manager, Madison Crum.
Tana Rohrer, head of design and Europe manager is in Madrid, Spain. And Co-founder Iñaki G. and I manage everything else from Mexico City at the moment.

You can find our wheels at www.ahmyowheels.com or email us to get your local shop to get some!

What type of riding do you do?

I’ve been loving to bomb hills on any kind of board since I can remember. But It’s been almost 8 years of mainly downhill skateboarding. Lately been learning a lot of street and transition too and it’s a lot of fun. That’s what I usually skate but I’m down for any kind of skateboarding. The challenge is infinite.

Who else is part of the team?

Well, a side from the already described. We have an incredibly talented and amazing family of rippers that keeps expanding all over the world. And thanks to them we are still here helping each other grow. You can check them out on our Insta: @ahmyowheels.

Any final thoughts?

We thank those who open their minds and trust us with their ride. We hope more than one feels in tune and connected with our work and we’ll keep at it to bring more.

Be aware. There are scams out there!

Be aware. There are scams out there!

Holy freakin crap! SCAMS AND MORE SCAMS!

I am getting inundated with emails from people who want me to spend thousands of dollars registering my concrete wave magazine in China.

Here’s the thing – it is a TOTAL SCAM. And here’s another – f**k those guys!

Web domains? It’s probably a scam!

As for these robo calls saying I am under arrest from Revenue Canada? Scam!

It’s a total scam – honest!

Yes..just another scam

As for skateboarding. Well, this is a scam…don’t be fooled. These folks DO NOT HAVE YOUR BEST INTEREST at heart. There’s a place for beginner skateboards – visit your local independent skateshop to learn more. Don’t know who to contact? Email me. mbrooke@interlog.com.

Scams hurt. Scams are cruel. Scams should be taken out to the shed and shot.

If you spot a scam, let us know.

Back from an Amazing Trip

Back from an Amazing Trip

Firstly of all, I want to thank you for taking the time to visit the new CW website. No matter what type of skateboarding you do, we welcome you!

We have a lot more surprises in store. If you are dreading the drama Facebook with the passing of each day, we hope that you’ll consider spending time on our forums.

So, without further waiting, I present some of the highlights of my trip to Germany and the Netherlands.

Sebastian Mühlbauer with Bastl Coffee – all the way from Uganda

Sebastian and I first met at ISPO back in 2012. Since that time, we’ve kept in touch. It was his idea to start something up in Leipzig.That’s how Shred Expo was born. My sincere thanks to him and Andy Ngo for creating such an epic event.

Yogi Marz is a German snowboard and longboard legend. He has done so much for the scene over the past 35 years, it is hard to put into words. Yogi with his beast of a car!

 

The Shred Expo event was an informal gathering of a number of different brands. It was a very cool vibe and my sense is that it will spawn a lot more great things. I was most impressed with the quality of product. A special shout out to Timber Boards from the Netherlands and Alternative Longboards from Poland.

Martin Ehrenberger is the founder of Blackriver Fingerboards. His company make some unreal fingerboards that bring joy to skaters worldwide.

James Kelly of Skate United and Lisa Karina, co-founder and owner of Sickboards having fun in The Haag.

 

Yes, that is a half pipe on the beach at Den Haag. The North Sea is a fierce monster in the winter. But kids were out surfing. Our plan is to be back in the summer for an event on the beach.

The 2018 ISPO show was filled with a number of unique folks. There was a sense that things are starting to move forward in our part of the industry. My sincere thanks to Alex Lenz who put the Longboard Embassy together.

Martin is a mastercraftsman based in the mountains of France in Annecy. His Legende longboards sell for over $1900.

 

The Netherlands has an overall vibe of tolerance. Rather than fight graffiti, the authorities set up “graffiti zones.” Here I catch someone in the act!

 

The New Wave is Live!

The New Wave is Live!

Welcome to the new website.

Pardon the dust. We hope you like the new website and enjoy it! But, it’s far from done. In fact, it will never be done, because we will always be working on improving it to keep up with it’s own natural purpose to be an extension of the skateboarding world that has shaped us. The site will continue to improve in this regard with a mission to evolve forever with skateboarding rather than focus on resisting change or why things aren’t “the same” anymore. How can we ensure supporting and keeping up with the evolution of skateboarding? Simple. By being by skateboarders, for skateboarders, always, and never losing touch with the real world of skateboarding. That’s exactly where you come in. We want to see your images and clips and read your stories. Please, FILL this site with the real world of skateboarding and help us make it about the roots while we at the same time find new and cool ways to connect and evolve with the people that make skateboarding awesome. With this mission in mind, to connect real skaters everywhere of all styles and skill levels, this site isn’t just for you as a skater:

This time, it’s by you.

What do we mean?  How can you help build our community and the skateboard industry?  Well, it’s not just about reading awesome editorials by Michael and Bud & and others (they have done a fantastic job over the years so hats off to them).   We will always have that side of the mag and we hope to support it in new ways through the new site.  But, this time when we do it’s about the community, about the skaters creating content and getting out there on the web with us, to share in the stoke.  So, we want to read YOUR posts and articles. We want to let YOU be the publishers, too, right along with us. We will be in forums with you and we hope to generate an actual two way dialogue within the industry and skate community that helps us do our best to craft the site’s evolution according to what YOU want out of it and what the skateboarding world really wants. No corporate agendas. Real skaters. How can you specifically get involved?

Well, so many easy ways:

  1. Sign up and show your support by completing your profile and putting a face to the name.  Put a cover photo and profile photo up and you’ll show up in our community page.  Feel free to use your real name or a pseudonym, it’s up to you!
  2. Post in the forums.  Share your skate pics, your skate instagram posts, your skate clips, your stories, your skateboards, your designs, your opinions, and your passions.  But, most of all, share the stoke and spread high fives and positive vibes.  Haters and negatrons will be banned!  Try to have fun.
  3. Read our past issues and watch our vids!  They’re up on the site and we’ll be adding more and more media to enjoy.
  4. Design custom finger boards and skateboards in the shop.  This feature is being rolled out to certain members only in the first week, and it will go public to everyone.  So, sign up soon to be part of the early release! If you don’t see it yet, just check back in a day or two.
  5. Share us on social media.  Read a cool article or see a cool post?  Share it on FB, IG, Pinterest, or wherever you like to share!
  6. Check Back Often!  We’re posting frequently now that we’re up and running, and we’re releasing more really awesome sections soon so don’t be a stranger!
  7. Go Skate!  Don’t forget why we do this!  Skateboarding isn’t broken and never was.  It’s still is and always was one of the purest forms of freedom and self expression by just having fun. You just have to do it to find out. Get out there.  Get on your board.  And, go sk8.  Do it your way! Don’t conform. Do what you want! And, if you do document it, then when you get back…. post and share your stoke here with us and forever be immortalized in our new forums that will one day be considered the new archives by the skaters, for the skaters.  We, for starters, are eagerly waiting to read all of your stories and comments see all of your awesome clips and pics just like you’ve been reading ours over the years.

Let’s Go!

We’re excited to see what the skateboard community can be here on the new wave.  But, don’t worry, the old wave will always live on as well as we also pay tribute with awesome throwbacks and past issues.  Hopefully both can come together in one space, and we can share the stoke old and new, as we transition into the next wave here in 2018.

Thanks for reading and being a part of this movement.  We have a LOT more than this coming thru the site and all of the great sponsors and groups we’re working with right now to connect networks all over the world through skateboarding.  Stay tuned, we’re just getting going!

Now let’s go skate.